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HomeAway Summit 2012

HomeAway Summit 2012. Show of Hands!. Who uses Facebook? Who has a page for their vacation rental? Who uses Facebook ads to promote your vacation rental?. Topics. Timeline Content Setting up applications Tools & Resources Good versus Bad Timeline Examples. Creating a Business Page.

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HomeAway Summit 2012

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  1. HomeAway Summit 2012

  2. Show of Hands! • Who uses Facebook? • Who has a page for their vacation rental? • Who uses Facebook ads to promote your vacation rental?

  3. Topics • Timeline • Content • Setting up applications • Tools & Resources • Good versus Bad Timeline Examples

  4. Creating a Business Page

  5. Finding Your Page

  6. Timeline is Here Like old Facebook pages with new functionality HomeAway Timeline • Cover Photos • Pinning & Highlighting • More prominence for “About” • Milestones • Messages • Apps

  7. Timeline – Cover Photos • Cover Photos cannot have • Calls to Action (ex. Like Us) • Price, purchase or discount information (ex. 20% off a 2 night rental) • Contact information including phone, email, website • Branding opportunity! • Dimensions • 851 pixels wide by 315 pixels tall

  8. Timeline - Pinning & Highlighting Posts New opportunities to feature your content! • Pinning • Keeps post on top right corner of Timeline for 7 days • Must be manually pinned each week • Highlighting • Stretches a post to full page width giving more prominence

  9. Timeline – About Section • About section is more visible under the cover image • Include your most important info here (website, what app to look at, etc)

  10. Timeline – Milestones • Highlight the major events and milestones for your vacation rental

  11. Timeline - Messages Allow people to send you private messages through your page

  12. Timeline – Adding Messages

  13. Timeline – Applications (Apps) • Apps were previously “Tabs” on your Page Why Add Applications? • Allow users to further interact with your Page • Display more info • Engaging App Types • Calendar • Contact • Photos • Other Social Accounts

  14. Timeline - Apps • Get Creative! • App vendors offer free or inexpensive solutions to add value to your Timeline • ShortStack.com • Involver.com • Wildfireapp.com Let’s Build an App

  15. Content • Text • Reviews • Discount Codes • Local Info • Cancelations • Last Minute Openings • Engagement Questions • Tips • FAQs • Photos • Home • Local Area • Events at Your Rental • Photos of You & Your Family • Photos of Travelers • Calendar • Open Dates • Last Minute • Cancelation

  16. Content • Videos • Tour of Rental • Tour of Local Area • Amenities • Message from the Owner • Traveler Testimonial • Traveler Interview • Tips • FAQs • Links • Restaurants • Attractions • Chamber of Commerce • Visitor Bureau • Discount/Coupons for Local Area • Local Area Calendar of Events

  17. Tools & Resources Social Media Community Group: http://community.homeaway.com/groups/social-media Facebook Resources: http://community.homeaway.com/groups/social-media?view=documents

  18. Example Timelines Good Timeline Example Bad Timeline Example

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