Passenger Requirement Analysis – Rostock

Passenger Requirement Analysis – Rostock The potential for the bus shuttle service between Rostock City & Port Prof. Dr. Martin Benkenstein, Baltic Institute of Marketing, Transport and Tourism at the Universtity of Rostock INTERFACE International Workshop Hanseatic City of Rostock , 28.04.2011

Outline • Database • Structure of passengers • Use of the ferry link Rostock-Gedser • Characterization of the passengers journey • Importance of several services concerning public transport (in general) • Satisfaction with the passenger terminal in Rostock • Analysis of potentials

DatabaseResponses (evaluable) from June 2010 to February 2011: High season (N=676) Low season (N=720) Post-season (N=148) Response rate (according to direction): Rostock-Gedser: 53.5% Gedser-Rostock: 46.5%

Age and Gender Ø age: 45.2 years

Origin (country)

„How often do you use public transport services? “ • overall rating of frequency: 3.3 („neither“) • about 32 % of the passengers do use public transport relatively often (ratings of „1“ or „2“) • 54 % do use public transport only rarely (ratings of „4“ or „5“)

„Is this the first time you travel by ferry from/to Rostock/Gedser?“ „How many times a year do you go by ferry from/to Rostock/Gedser?“ • average frequency (per year): 8.3 • high season: 5.6 • high season/Hansesail: 2.5 • low season: 10.0 • low season/Christmas Market: 12.1 • post-season: 11.6

„How did you find out about this ferry service from/to Rostock/Gedser?“

„For what reason do you use this ferry-service today?“ I

„For what reason do you use this ferry-service today?“ II

„Where and when did you buy your ferry ticket?“

„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ I start (country): destination (country):

Start of the trip in Germany: state and city

Start of the trip in Germany: country and postal region Data range Data range colour 450 333 30 18 2 1

Start of the trip in Denmark: regions Data range colour 235 15 1

Destinations in Germany: state and city

Destinations in Germany: country and postal region Data range Data range colour 271 239 16 15 1 1

Destinations in Denmark: regions Data range colour 238 27 3

„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ III

„Are you going to use the same route for both ways, travelling to and returning from your destination?“ I „Which other route did you choose?“

„Are you going to use the same route for both ways, travelling to and returning from your destination?“ II

„With what types of transportation have you arrived at the ferry today and how will you continue your journey when arriving in …? “

„Did you think about using a different type of transport in place of the one you`ve chosen?“ I Which one?

„Did you think about using a different type of transport in place of the one you`ve chosen?“ II passengers, who arrived by car: passengers, who departed by car: Which one? Which one?

„Did you think about using a different type of transport in place of the one you`ve chosen?“ III „What type of transport do you consider an alternative to the one you`ve chosen? (selection)

„What was the reason you decided not to use public transport services for todays journey?“ I

„What was the reason you decided not to use public transport services for todays journey?“ II

„Is / was your ferry passage combined with a short stay in Rostock?“ „What are you planning on doing resp. what did you do?“

„Is / was your ferry passage combined with a short stay in Rostock?“I „Are you planning such a stay in Rostock?“

„Is / was your ferry passage combined with a short stay in Rostock?“ II if “NO”: “Are you planning such a stay in Rostock?”:

„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ I 1 = very important 5 = very unimportant

„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ II only 0.9% resp. 0.6% of the passengers specified other things related to Rostock resp. Gedser:

„How satisfied are you with the services offered in the passenger terminal?“ 1 = very satisfied 5 = very unsatisfied

Realistic basis of projection Data basis: 819 ∙ 0.100 82 passengers 148 ∙ 0.176 26 passengers 108 passengers ≙7.2% of the passengers will use the bus-shuttle. 1 1 High Season (total): 10.6% Low Season (total): 4.7%

Optimistic basis of projection Data basis: 103 ∙ 0.379 39 passengers 21 ∙ 0.429 9 passengers plus: passengers, whoalready use public transport 96 passengers 144 passengers ≙9.6% of the passengers will possibly use the bus shuttle. 1 1 High Season (total): 12.2% Low Season (total): 8.3%

maximum potential Data basis: 756 ∙ 0,323 244 passengers 149 ∙ 0,436 65 passengers 309 passengers ≙22.2% of the passengers are the maximum potential for the bus-shuttle. 1 1 High Season (total): 26.0% Low Season (total): 20.1%

For the prognosis of Pax using the bus-shuttle are considered • the total number of passengers related to the ferry line Rostock-Gedser in the year 2010 (1.4 Mio.) • The maximum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (June-August 2010: 975; September-December 2010: 1005; January-February 2011: 987) • the minimum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (10) each within the planned travelling times of the bus-shuttle.

Prognosis of passenger numbers • requirements: • prominence of the bus-shuttle • conditions of booking: possibility of booking the bus shuttle with the internet, together with the ferry-ticket • flexibility (e.g. delays of the ferry depending on weather conditions)

Contact Prof. Dr. Martin Benkenstein Tel.: +49 (0)381 498 4376, Email: martin.benkenstein@uni-rostock.de Dipl.-Kffr. Kathrin Werner Tel.: +49 (0)381 498 4379, Email: kathrin.werner@uni-rostock.de

Passenger Requirement Analysis – Rostock