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Opportunity on the line:

Opportunity on the line:. Sheau-Lan Reed Director, Mobile Communications Business Dave Glover Windows Phone Developer Evangelist. email: dglover@microsoft.com Twitter : @ dglover Blog: blogs.msdn.com/ dglover Mobile : 0403809914. Agenda. Market Opportunity Windows Phone 7

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Opportunity on the line:

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  1. Opportunity on the line: Sheau-Lan Reed Director, Mobile Communications Business Dave Glover Windows Phone Developer Evangelist email: dglover@microsoft.com Twitter: @dglover Blog: blogs.msdn.com/dglover Mobile: 0403809914

  2. Agenda • Market Opportunity • Windows Phone 7 • Experiences and Showcase • Marketplace • Readiness • Call to Action • Resources

  3. What Australia Said about WP7 in August IDC Australia Mobile and Wireless Solutions: Insight August 2010 TechWorld Australia, August 27 2010 Sydney Morning Herald, August 26 2010 WA Today, August 18 2010 LifeHacker.com.au, August 27 2010

  4. WP7 Supports Your Business Windows Phone 7 is designed for work and play • 66% of customers want one phone for work and play. • 90% of our customers rely on phone for business. (sources: MSFT research) Windows Phone 7 is the optimised mobile experience and integration for Exchange Server, Sharepoint and Microsoft Office to communicate and collaborate across Windows Phone 7, PC and Cloud. • Office Hub: Outlook, PowerPoint, SharePoint, Word and Excel in a single integrated familiar experience that improves productivity • Mobile access to BPOS from the Office Hub • Sharepoint integration unique to Windows Phone 7 • Every Windows Phone has the potential to generate US$303 of attach revenue (source: IDC USA)

  5. Windows Phone 7 Demo • Windows Phone 7 Experience • Showcase Concept Apps • TelstraOne • Domain.com.au • Shopping Secrets

  6. Windows Phone Marketplace • $150 (inc GST) • 70:30 Revenue Split - 70% to Developer • Quality Driven MP • Trial API (reduce clutter) • By Invitation Support • Beta testers and reviewer • Aim for 5 Business Day turn around from submission to active in Market • Phone, Desktop and Web Portal

  7. Think Connected Experiences

  8. Skills and Tools • If you have .NET and SL Skills you’re a Windows Phone 7 Developer • Remember you are targeting a Mobile User Experience • Design and Developer Tools are Free of Charge • Download from http://developer.windowsphone.com • Integrate with VS2010 if Installed • Rules of thumb • General Purpose Apps – C#, .NET and Silverlight • Games and High Performance Media – C#, .NET and XNA

  9. Call to Action • Download Developer and Design Tools • Design & Build • Think through the Windows Phone 7 Experience • Test – Have Limited Pool of Test Devices • Contact Dave Glover • dglover@microsoft.com • WP7 in the Subject Line • Submit to Marketplace

  10. Resources • http://developer.windowsphone.com • Developer and Designer Tools • Application and Content Policy Guidelines • Marketplace Registration • Windows Phone 7 Training Kits • Windows Phone Design Day Recordings • Training Kit for Developers • Jump Start Training • Other • Windows Phone Developer Blog • Twitter Search of #wp7 #wp7au #wp7dev

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