WEF Strategic Direction

2. WEF Strategic Direction Mission Provide bold leadership, champion innovation, connect water professionals, and leverage knowledge to support clean and safe water worldwide Vision WEF - essential to water professionals around the world Critical Objectives Drive Innovation in the Water Sector Enrich the Expertise of Global Water Professionals Increase Awareness of the Value of Water

5. Learning Lounge • Mobile Sessions • Stormwater Pavilion • Innovation Pavilion and Sessions • Expanded On Site Social Media Presence

6. Innovat Innovation Showcase • InnovationPavilion on the expo floor • Interactive space • Theater with presentations • Award winners • InnovationProgramming

7. I Innovation Pavilion Partners and Award Winners

8. Innovation Programming • Water Leaders 2012: Rethinking Water Services • Commercializing Campus Technology • Highlighted Speaker: Andrew Benedek– Lessons Learned • WEF Innovative Technology Award Winners • Investment 101 • Roadmap to Sustainable Energy Management for Wastewater Utilities • Strategic Partners • Operator Ingenuity Contest Winners

10. WATER’S WORTH IT™

11. Water’s Worth It - Jobs Campaign • Coordinated Effort by WEF, Swing State MAs, YPs • Raise awareness of the need for water infrastructure investment • Bi-Partisan issue • Focus on Core Message with 3 key themes: Job Creation, Innovation and Public Health • Timing – Fall Election Season

12. Core Message Investment in Water Infrastructure Creates Jobs, Drives Innovation, and Safeguards Public Health Investment in water infrastructure is an investment in America – it creates high-quality jobs to repair, replace and upgrade our aging drinking water, wastewater and other water-related systems; it is essential to economic vitality and spurs economic growth by ensuring safe and reliable water and wastewater systems to attract and retain industry, business and qualified workers; it is critical to protect public health and our quality of life; and it drives research and innovation in new water technologies to be used in the US and around the world. Congress and the President must make investment in water infrastructure a national priority.

13. Objectives • Nationally - Party Platform Committees - Conventions - Debates • Swing States - Working with AZ, Central States (WI), FL, IA, NC, New England (NH), OH, PA, Rocky Mountain (CO), and VA - Deliver simple, consistent core message to key audiences (political candidates, Congress, the public) - Use all effective means of communication (member outreach, social media, letters to Congress, Op-Eds, debates, town hall meetings)

14. Key Campaign Dates Phase I – Party Conventions and Beginning of Fall Campaign • - Republican National Convention, Tampa, FL; Aug. 27-30 • - Democratic National Convention, Charlotte, NC; Sept. 3-6 • - Placement of Op-Eds focused on Core message in major “swing states” news outlets, Sept. 10-15 Phase II – WEFTEC; First Televised Debate • Oct. 1-continuing -- WEF members use social media to raise visibility of Core Message • Oct. 1 – WEFTEC Opening General Session includes asks attendees to join Jobs Campaign • Oct. 2 – Roundtable discussion during MA Leadership Day • Oct. 3 – Presidential debate at University of Denver, Denver, CO • Oct. 11 – Vice presidential debate at Centre College, Danville, KY Phase III – Second and Third Televised Debates; Election Day • October 15 – Placement of additional Op-Eds; Continuation of Social Media effort with focus on debates • Oct. 16 – Presidential debate at Hofstra University, Hempstead, NY • Oct. 18 – 40th Anniversary of the Clean Water Act • Oct. 22 – Presidential debate at Lynn University, Boca Raton, FL Phase IV– Election Day; Preparation for New Congress • Election day, Tuesday, November 6 • November-December – WEF and MA Outreach to New Members of Congress based on Core Message • New (113th) Congress Sworn In – January 3, 2013 • Presidential Inauguration Day, January 20, 2013

15. What You Can Do To Help • Whether you live in a swing state or not, we need your help • Work with MAs and members • Spread the message: - Write letters based on templates provided by WEF - Participate in town hall meetings and other events

16. WEF & AWWA Collaboration

17. WEF & AWWA Collaboration • 2011 Collaboration Resolution • Continued Discussions • AWWA and WEF signed an agreement to establish an Exploratory Committee to examine potential models for enhanced collaboration and partnership to better serve our members. • Some Drivers • Provide Quality and Value • Changed Economy • Collaboration History

18. Questions from the Webcast WEF/AWWA Collaboration • How is this effort different from previous efforts? • As our economy has changed, the way we do business must also change. The market is demanding greater efficiency and effectiveness in the way we serve our members. • Do you see only one association in the future? • Various models are being evaluated including a model of one organization to serve water sector professionals. • Will WEF & AWWA be doing a 2013 Fly-In? • Yes • Consider funding 1 person from each MA to participate in the Fly-In. • The 2013 budget does not include funding for Fly-In participation. • Has AWWA communicated the collaboration effort to their sections? • Yes. An announcement of the collaboration effort was made to all WEF and AWWA members in July, 2012.

19. Questions from the Webcast Water’s Worth It • Will materials be produced in other languages (specifically French)? • The initial WWI effort is focused on the US water sector. As the campaign progresses, the materials will be expanded for additional countries. • Is AWWA partnering with WEF on the Water’s Worth It campaign? • WEF has invited AWWA to partner on the WWI campaign. At this time, their efforts are focused on their “Only Tap Water Delivers” campaign. • Are children’s Water’s Worth It t-shirts available? • The WEFTEC bookstore will carry ‘Water’s Worth It - My Future' shirts in children sizes. • How is Water’s Worth It different from Water is Life and Infrastructure Makes it Happen? • the difference between WWI and WIL is that Water is Life and Infrastructure Makes It Happen only addresses the issue of water/wastewater infrastructure and the need for investment. WWI is a broad-based messaging campaign that focuses on the bigger picture of the value & importance of water and is flexible enough to be customized for any water-related issue. WWI does not replace any existing effort, but can support and enhance those programs/campaigns as needed. • Water’s Worth It – Jobs - When will the template letters and the toolbox be available? • Materials will be available the last week of August.