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  1. Generic Presentation

  2. Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's circulation department travel about 25 000 km a day to deliver newspapers as far as Alexander Bay, Upington and East London.Die Burger's editorial policy supports the following values: A multiparty democracy; A free-market economy; Personal freedom; Press freedom; Full and equal status for Afrikaans

  3. Die Burger: Western Cape/ Northern Cape Die Burger: Eastern Cape

  4. Readership Source: AMPS 2013AB (Jan 2012-Dec 2013) Limpopo Mpumalanga Gauteng North West Free State KwaZulu Natal Northern Cape Eastern Cape Western Cape

  5. Readers per copy: 8 Readership: 459 000 Circulation: 59 895 Source for Readership : AMPS 2013AB Source for Circulation : ABC Jan-Mar 2014

  6. Demographics of our readers 15-24 yrs: 10% 25-34 yrs: 13% 35-49 yrs: 34% 50+ years: 43% Men: 56% Women: 44% 415 000 (90%) readers are older then 25 years Afrikaans: 79% English: 19% Other: 2% White: 49% Coloured: 49% Black: 2% Source for Readership : AMPS 2013AB

  7. HH income of our readers 121 000 (65%) Die Burger households have a household income of R 8,000+ Average household income – R14,324 Source for Readership : AMPS 2013AB

  8. Education levels Die Burger readers are better educated in proportion to total population. Source for Readership : AMPS 2013AB

  9. Living Standards of our readers Die Burger readers are affluent individuals between LSM 7 and 10. Source for Readership : AMPS 2013AB

  10. Work status of Die Burger readers Source for Readership : AMPS 2013AB

  11. Lifestages Die Burger readers are a combination of married and single individuals in different life-stages. 58% Young Couples 7% Mature Couples 26% Young Families 19% Mature Families 11% 42% At-home Singles 11% Young Independent Singles 3% Mature Singles 16% Single-parent Families8% 291 000 readers 168 000 readers Source for Readership : AMPS 2013AB

  12. Daily newspapers in the • Northern Cape/ Western Cape • Readership comparison Figures in 000s Source for Readership : AMPS 2013AB

  13. Daily newspapers in the Eastern Cape Readership comparison Figures in 000s Source for Readership : AMPS 2013AB

  14. Average HH income comparison of Daily Newspapers in the Western Cape/Northern Cape and the Eastern Cape Source for Readership : AMPS 2013AB

  15. Thank You

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