1 / 35

Future Platform for Mobile Communication

NEC Corporation 2001. C. Future Platform for Mobile Communication. ISQED March. 27, 2001. Hajime Sasaki Chairman of the Board NEC Corporation. NEC Corporation 2001. C. Terminal. Network Infrastructure. Mobile Communication. BLACKOUT?. NEC Corporation 2001. C.

coby
Télécharger la présentation

Future Platform for Mobile Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. NEC Corporation 2001 C Future Platform for Mobile Communication ISQED March. 27, 2001 Hajime Sasaki Chairman of the Board NEC Corporation

  2. NEC Corporation 2001 C Terminal Network Infrastructure Mobile Communication

  3. BLACKOUT?

  4. NEC Corporation 2001 C Achille’s Heel of IT Society IT Society Mobile & Internet Network Infrastructure Operating 24 Hours a Day Global Environmental Problem NetworkExpands Rapidly Results in Sudden Electric Power Supply Problem

  5. NEC Corporation 2001 C In the US, the Internet will be the largest power consumer… Power Consumption Share of the Internet ? In 10 years, the power consumption share of the Internet will surpass 50% !

  6. NEC Corporation 2001 C Internet Penetration and Development 3rd Wave (Internet Era) 2nd Wave (PC Era) 1st Wave Internet Society Growth (Mainframe Era) E-Commerce WWW ARPANET E-Business Ethernet Next Generation Internet IMT2000/Optics 2010 1970 1980 1990 2000

  7. Simulation in Japan…. NEC Corporation 2001 C 30 x nuclear power plant By 2010, electric power consumption will increase by…. 285Bwh

  8. NEC Corporation 2001 C 1 lb = 2MB E-mail is not Eco-mail but Ego-mail?

  9. NEC Corporation 2001 C 100000 10000 CPU becomes the Sun? 1000 Power(Watts) 100 Pentium Processors 10 486 8086 286 386 8085 8008 1 8080 4004 0.1 1992 2000 2004 2008 1971 1974 1978 1985 ISSCC2001

  10. NEC Corporation 2001 C American IT vs. Energy Needs Oil Ratio Tons 10K Units • 1/3 of Contribution to Energy Efficiency is Attributed to Change in Industry Structure • The portion of low energy consumption industry increased(Textile Software Industry) • 2/3 of Contribution to Energy Efficiency is Attributed to Internet Economy • Decrease in excess production (SCM) • Reduction in logistic costs (home office, EC) Energy Consumption as ratio of GDP(Left) Internet Hosts(Right) 1991 1993 1995 1997 1999 CY

  11. NEC Corporation 2001 C E-economy Environment The Inescapable Two “E’s”

  12. NEC Corporation 2001 C Macro Needs Micro Needs Low power consumption

  13. NEC Corporation 2001 C The Networked Society is Coming… New Utility Created Independently of Time or Place Business (Office) Consumer (Home) Government Telework SCM Cyber Market EDI Network Remote Medical Treatment Remote Education EDI: Electronic Data Interchange

  14. NEC Corporation 2001 C Regional Difference of Penetration between Internet and Mobile in Developing Stage (CYE1999 Est.) Excluding North America, Mobile Penetration Exceeds Internet Penetration 70% 60% 50% 40% 30% 20% 10% 0% US UK Italy Spain Japan France Finland Norway Canada Sweden Germany (Source: Global Mobile, Nua Ltd.)

  15. NEC Corporation 2001 C Comparison between PC & Mobile Capacity of Mobile Phone follows that of Laptop PC (5-7year time log) [MHz] [MB] ROM RAM Processing Power Doubles Every One and Half Years

  16. NEC Corporation 2001 C Internet Connectable Mobile Phone Subscribers in Japan Surpassed 30 millionin 2 years (million subscribers) <Provides> Imode;NTT Docomo EZWeb:AU J-Sky;J Phone 1999 2001 2000 Free from Keyboard Slow Adoption of PC Internet Easy to Operate

  17. NEC Corporation 2001 C 3G 2G 1G Creation of New Mobile Services Development of Mobile Services Core Areas of Mobile Services Interactive Information Appliance Video Personal GPS Combination VALUE Quasi-Video Mobile Phone Data Real Time Portable “Push” Type Info Voice Wireless Communication

  18. NEC Corporation 2001 C Future Functions of Mobile Terminal • Large Display • Processing Capacity • Agent • GPS • Certification/Security • Power • Small Size LCD, EL CPU, Software LSI Battery Mounting Integration of CPU and DSP into 1 chip PCB Lithium ion Rechargeable Battery

  19. NEC Corporation 2001 C Energy Device SOC LCD PDP Li-Ion Key Devices for IT Society Flat Panel Display Semiconductor MPU Memory Interface (Face/Expression) Thinking/Processing (Brain/Nerve) Power Supply (Blood circulation) Total Solution

  20. NEC Corporation 2001 C Semiconductor Technology The IT Revolution Internet Revolution IT Revolution Mobile Revolution

  21. NEC Corporation 2001 C Requirement for Next Generation’s Terminal Devices

  22. NEC Corporation 2001 C Seeking high performance and lowcost based on chip shrink technology PC Oriented Era: What Paradigm Will Be in the Mobile & Internet Era? Keyboard culture Ten-keys culture Paradigm Shift End of PC Oriented Era

  23. NEC Corporation 2001 C Paradigm change in Mobile & Internet Era Supreme Command Low power consumption From PC oriented device (shrink technology) To Mobile oriented device (energy saving technology)

  24. NEC Corporation 2001 C Paradigm change in Mobile & Internet Era Supreme Command Low power consumption From seeds oriented device (shrink technology) To needs oriented device (energy saving technology)

  25. NEC Corporation 2001 C Technology Roadmap ITRS '99

  26. NEC Corporation 2001 C Start of Mass Production 97 97 99 99 03 03 05 05 07 07 09 09 11 11 01 01 10 10 3 3 ) ) New Concept LSI W W / / 10 10 2 2 MTr MTr SOC Performance SOC Performance * * Equivalent Scaling 10 10 1 1 GHz GHz ( ( 10 10 0 0 Conventional Scaling 10 10 400 400 200 200 100 100 80 80 60 60 40 40 20 20 Gate Length (nm) Gate Length (nm)

  27. NEC Corporation 2001 C New Paradigm Equivalent device scaling New processes, New materials Equivalent system scaling New architecture, New Circuits Synergetic device/circuit co-design Flexible parameter CMOS SOC q q q

  28. NEC Corporation 2001 C 10.5mm 10.5mm MP98:Single-Chip Multiprocessor • Novel multi-thread architecture • Software for parallel architecture • Sophisticated power management 0.15um 14 Million Trs. 125MHz x 4PEs x 2-way Superscalar 1GIPS@1W, Vdd=1.3V Dynamic power control of PEsOn-chip power switch Idling:25mW, Sleep:0.2mW q q

  29. NEC Corporation 2001 C Power Management in MP98 • Multi-oxide/-Vt for high-speed and low-power circuits • Software controlled power management circuit Power(W) 10 Cache data Normal mode Sleep Idle 1.0 Leak Current 0.01 0.0002 t Control Circuits Power SW De-coupling Capacitors 38.8µm 25ms 80us 333µm

  30. NEC Corporation 2001 C Power Comparison (Source: NEC for P98) VIDEO CODEC (5W) Latest 1GIPS MPU (2W, 1/2.5) Transmeta TM5400 (1W, 1/5) MP98(4PE) Idle Mode (4W) Latest 1GIPS MPU (0.9W, 1/4) Transmeta TM5400 MP98 (25mW, <1/100) Sleep (Off/Instant On) Latest 1GIPS MPU (N.A.) (8mW) Transmeta TM5400 (200mW, <1/10) MP98(Power Switch Off) 1 Power (Ratio)

  31. Processor Map 10000 MPU ●Pentium 1000 DRL MCU 100 # of Application Programs 10 DSP ASIC 1 101 102 103 104 105 Power Efficiency (MIPS/W)

  32. Task 1 Time mP Task N A B D C Controller E Memory Task 1 W Y Time H I J Memory Controller X Z Task N Reconfigurable Computing Customize hardware dynamically • External control style Task 1 Task N W A B X C Y • Internal control style D E Z Reconfigurable Hardware

  33. NEC Corporation 2001 C 4 Phases of Competition MarketPhase Aspect ofCompetition Purpose Key Word Age of Sweat Yield RatioValue Engineering Variable CostOriented Management Emerging Productivity Competitiveness Based On Outside Know-how High Volume Production Focused on Spreading Fixed Costs Age of Money Investment Growth Relative CustomerSatisfaction Management Timing Age of Speed Productivity Competitiveness Based on Self-developed Know-how Absolute Customer SatisfactionManagement Know-how Age ofKnowledge GlobalCompetition

  34. NEC Corporation 2001 C 4 Methods for Core Competence Result Characteristic Advantage in MarketPenetration ・First Mover Advantage ・Patent Strategy Product Concept what BasicPerformance ・Serendipity ・First Mover Advantage Materials ・Individual Dependent ・Patent Strategy ・Dependent on Current Technology how MassProduction Process ・Corporate Culture Dependent ・Difficult to Imitate Growth Profitability Production System

  35. NEC Corporation 2001 C Develop. of New Business Model Self Development Core Competence Technology Buy or Sell Joint Development Competent Semiconductor Industry

More Related