1 / 7

Strategic Analysis of Costco: Strengths, Weaknesses, Opportunities, and Threats

This analysis focuses on Costco's business strategy by examining its strengths, weaknesses, opportunities, and threats (SWOT). The report highlights Costco's competitive advantages, such as low prices and a happy workforce, alongside areas for improvement like membership costs and product variety. Opportunities include expansion into foreign markets and increased eco-friendliness, while threats come from competitors like Sam’s Club and local retailers. Insightful citations and data support the discussion to emphasize the importance of adapting in a changing retail landscape.

cole
Télécharger la présentation

Strategic Analysis of Costco: Strengths, Weaknesses, Opportunities, and Threats

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Eli McDaniel Angela Perrone Katie Moore

  2. Strengths • Membership • Sales • Employee’s are happy • Setting industry standards • Low prices • Energy efficient • Return Policy • Samples

  3. Weaknesses Who really needs all that food? Membership Too much pay for employees?

  4. Opportunities • Open on holidays • Bags? • More variety • More food choices...bring back the pretzels! • Target other niches • Foreign markets • Go Greener • Advertise

  5. Threats • Sam’s Club & Wal-Mart • Shopping at local, specialty, and mom and pop stores

  6. Future Jim Senegal • Growth • On-line will boom

  7. Citations • http://en.wikipedia.org/wiki/Costco • http://www.nytimes.com/2005/07/17/business/yourmoney/17costco.html?pagewanted=1&_r=1 • http://images.google.com/images?q=costco+&svnum=10&um=1&hl=en&start=18&sa=N&ndsp=18 • http://www.gwiv.com/CostcoHotDog1.jpg • http://media.monster.com/xcostcox/Managers_.jpg • http://www.downdeals.com/images/Sams_Wholesale_Club.jpg • http://images.google.com/imgres?imgurl=http://www.cameronlawrence.com/images/wal-mart-image.jpg&imgrefurl=http://www.cameronlawrence.com/index.php%3Fs%3Donight&h=343&w=344&sz=20&hl=en&start=7&um=1&tbnid=bQFK7XQff1AtoM:&tbnh=120&tbnw=120&prev=/images%3Fq%3DWal-mart%26svnum%3D10%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN • http://www.getmoreofwhatyoulove.ca/images_upload/live/couponsweek8east.jpg

More Related