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ELI

ELI. Efficient Lighting Initiative. Philippines. 7,107 island-nation 70 million population Agricultural country. Philippines at a Glance. 4.5% GDP growth. Weathered the Asian Crisis better than most.

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ELI

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  1. ELI Efficient Lighting Initiative Philippines

  2. 7,107 island-nation 70 million population Agricultural country Philippines at a Glance • 4.5% GDP growth • Weathered the Asian Crisis better than most

  3. Both the economic contraction and the recovery have been milder than in other crisis-affected countriesGDP Growth Rate (In Percent)

  4. The Philippines was among the first countries affected by the Asia crisis whose GDP exceeds the pre-crisis levelsAverage Real GDP Growth Rate, 1997-1999

  5. Growth Prospects, 2000 to 2010Annual Growth Rate In Percent

  6. Philippine LightingMarket Scenario • Incandescents vs. CFLs • annual sales of incandescents total 40M • annual sales of CFLs total 2M • ratio is 20:1

  7. Philippine LightingMarket Scenario • CFL manufacturers/importers in the Philippines: • General Electric • Philips • Osram • Toshiba • Hitachi • Matsushita • Various Chinese brands

  8. Philippine LightingMarket Scenario • Chinese CFLs • upside: • help drive down prices of CFLs • some CFLs operate in a wide range of voltages • downside: • mostly inferior and smuggled • could “spoil” or “disappoint” the market

  9. Philippine LightingMarket Scenario • Residential • 15-20% of electricity consumption • less than 8% use CFLs • most CFLs are integral ballast lamps • most sectoral customers are unfamiliar with CFLs • price of CFLs is a major deterrent

  10. Philippine LightingMarket Scenario

  11. Philippine LightingMarket Scenario

  12. Philippine LightingMarket Scenario

  13. Philippine LightingMarket Scenario

  14. Initial Findings • Reasons for NOT trying CFL (but aware) • Top reason is the big cash outlay • Secondary reason is the aesthetic nature of CFLs as looking awkward, bulky, or too long • Disappointment brought about by previous use of inferior quality lamps

  15. Fake CFLs • Many are aware of fake CFLs in the market. • Few can tell fakes from originals. • 60% of respondents perceived “fakes” to cost 50% lower. • Fakes are not as bright and much less durable than the originals. • 50% are not inclined to buy fakes and advocates to buy only from legitimate dealers and hardware stores. Initial Findings

  16. Initial Findings • Attitude Towards Quality Control • Almost 70% say assurance of better quality affects their decision to buy CFLs. • Around 30% are not motivated by third party quality control.

  17. Philippine LightingMarket Scenario • Commercial / Industrial • lighting accounts for 30-40% of commercial electricity consumption • lighting accounts for 20% of industrial sector electricity consumption • 71% are aware of CFLs, but 44% do not use them

  18. Philippine LightingMarket Scenario • Commercial / Industrial • 79% use integral ballast lamps, 14% use separate ballast lamps, 7% use both types • CFL users are generally satisfied • 15% experienced problems with the lamps • for many, price is not an obstacle

  19. Philippine LightingMarket Scenario • Commercial / Industrial

  20. General Country Barriers • Lack of awareness of efficient lighting products in the market • Asian economic crisis(“sachet” mentality) • Surplus of 3000 MW power generated to grid(Utilities not pushing DSM plans such as CFL leasing) • Lack of penetration of efficient lighting products(CFL manufacturers/importers are overly conservative in market projections) • Influx of inferior quality CFLs

  21. ELI Philippines • 2 years • $2.5M Program • Fulltime country office established May 2000

  22. Confusing point-of- sale information PR/Advocacy Campaign Getting into Schools Barriers Strategy Residential • Lack of awareness • Price barrier • CFL Leasing Program • Establish Micro-Credit Channels • Vendor Education

  23. Product Testing and Certification Barriers Strategy Residential • Fake CFLs • Voltage instability • Push product with manufacturers • CFL Leasing Program • Establish Micro-Credit Channels • Limited availability

  24. Barriers Strategy Commercial / Industrial • Economic recovery from Asian crisis is slow • Collaborate with other energy efficiency programs • Training building architects and engineers • Limited awareness of architects, designers, and engineers

  25. Barriers Strategy Commercial / Industrial • Assist in formation of ESCOs • Lack of an Efficiency industry • Voltage instability • Product Testing and Certification

  26. Utilities cold to DSM Streetlighting ownership arrangements vary Promote “win-win” incentives Rural electrification Government housing projects High profile demo project Barriers Strategy Public Sector

  27. Country Budget

  28. Country Budget

  29. ELI Efficient Lighting Initiative Philippines

  30. Efficient Lighting Initiative Philippines G/F Meralco Foundation Bldg. Ortigas Avenue, Pasig City 1605 Metro Manila, Philippines Tel +63 (2) 637 09 57 to 60 Fax +63 (2) 637 45 77 email eli@iberpacific.com www.efficientlighting.org

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