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Potpourri: Everything We Wish We Could Have Covered

Potpourri: Everything We Wish We Could Have Covered. By: John Lynn - @ techguy and @ ehrandhit. Potpourri #1. Sales Funnel. Sales Funnel. Traffic. Leads. Customers. Bunch of Buckets. Traffic “Buckets” Social Media Paid Media Earned Media Humor Marketing Blogging

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Potpourri: Everything We Wish We Could Have Covered

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  1. Potpourri: Everything We Wish We Could Have Covered By: John Lynn - @techguy and @ehrandhit

  2. Potpourri #1

  3. Sales Funnel

  4. Sales Funnel Traffic Leads Customers

  5. Bunch of Buckets • Traffic “Buckets” • Social Media • Paid Media • Earned Media • Humor Marketing • Blogging • Influencer Marketing • SEO • Trade Shows • Content Marketing • Display Advertising

  6. Bunch of Buckets • Leads “Buckets” • Contact Form • Whitepaper Download • Webinar Registration • Trade Show Contact • Demo Request • Social Media Follower • Quality of Lead • RFP • Considering • Future

  7. Key Concept We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.

  8. Too Simple! Traffic Leads Customers

  9. Too Simple! Traffic Leads Customers

  10. Potpourri #2

  11. Secrets to Pitching • Keep it Short • Links are Good • Make It Easy • Be Interesting • Be Personal • Know Quirks • Time Zone Friendly

  12. Live Up to Adjectives

  13. Large Company Advice

  14. Be Right • Get Name Right • HIPPA and HIMMS • Freudian • "Trial (trail) of paperwork“ • "those indicted (indicated) below“ • "We invite embers of the media invited to attend"

  15. Potpourri #3

  16. Video Marketing

  17. Why and How? • Why? • Great for SEO • More Tools for Watching Videos • Memorable • How? • Be Creative • Be Interesting • Be Useful • Platform that has Distribution

  18. Potpourri #4

  19. Whitepapers

  20. Potpurri #5

  21. Don’t Underestimate Email

  22. Types of Email Lists • Your List • Segmented (think buckets) • Cheap • Borrowed List • Easy • Purchased List • One Time • Unlimited Use

  23. Potpourri #6

  24. Missed Opportunities? • Mobile Marketing • Image Marketing • A/B Testing – Proper Landing Pages Why Don’t We Do Them More?

  25. Potpourri #7

  26. Future of Marketing • Content Marketing • Requires Great Content • Distribution • More Influencers • Display Advertising • Reminder • Feels Like Content

  27. Every Company isa Media Company

  28. TortoiseAND Hare

  29. Questions? John Lynn - @techguy and @ehrandhit john@emrandhipaa.com

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