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Transitioning to digital

In this insightful discussion, SMS, Inc. CEO Don Bowen explores the challenges and experiences of transitioning from analog to digital technology. Highlighting perspectives from various stakeholders, including university customers and IT departments, Bowen emphasizes the pain points faced in different areas such as athletics and housing. He notes the importance of effective communication and education for a smooth transition and addresses specific customer concerns, including compatibility issues and the cost of digital boxes. Discover how organizations can better manage digital transformation.

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Transitioning to digital

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Presentation Transcript

  1. SMS, Inc. Don Bowen, CEO Transitioning to digital How Painful is it?

  2. SMS, Inc. Don Bowen, CEO From the Customer(s) Point of View • University Customers; • Administrative – • This change pain dependent upon the number of analog only TVs in the department. • Digital Tuners in PCs roll out dependent upon the communications and cohesiveness of the IT department. • Athletics - • Stadium had largest number of analog TVs, remain analog until a change in the stadium. • Coaches and other areas welcomed the HD and advanced services. • Housing – • Transitioned very easily, communications and education key.

  3. SMS, Inc. Don Bowen, CEO From the Customer(s) Point of View • Students; • Few number of calls from TV compatibility issues. • Issues; • Tivo not compatible. • Some TVs not compatible (low end LG from Walmart) • Digital boxes expensive $150 and limited availability. (Channel Master 7001)

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