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Part Five

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream. Part Five. Extension. ENTER. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream. Contents. Extension. Words Related to Business Words on Computer Dell History Soul of Dell Discussion Valuation of Success.

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Part Five

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  1. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Part Five Extension ENTER

  2. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Contents Extension • Words Related to Business • Words on Computer • Dell History • Soul of Dell • Discussion • Valuation of Success

  3. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Words Related to Business • 经济实体 • 会计基础 • 竞争优势 • 附加值 • 联营 • 售后服务 • 退货保证 • 销售配额 • 平均 • 分公司 • 营业执照 • 生意订单 a business of entity accounting basics a competitive edge added value affiliated corporations after-deal service a money-back guarantee a sales quota average branch office business license business order To be continued on the next page.

  4. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Words Related to Business • 公司 • 赤字 • 直接营销 • 盈余 • 世界500强企业 • 毛利/纯利 • 组成公司 • 存货库存和管理费 • 贷款和信贷 • 做生意 • 盈利 company/conglomerate/ cooperation/enterprise/firm deficit direct marketing excess/Surplus Fortune 500 corporation gross/net incorporate a company inventory and overhead loan and credit make a deal make profit To be continued on the next page.

  5. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Words Related to Business markup multinational company pay in cash retail price revenue subsidiary surplus stock/excess inventory buy and sell at cost top tycoon (oil tycoon) wholly owned subsidiary • 涨价(加在商品成本价上的企业管理费和利润金额） • 跨国公司 • 现金支付 • 零售价 • 收入 • 子公司 • 剩余库存 • 按成本价 • 超过、高达 • （石油）大亨 • 独资子公司 The end of Words Related to Business.

  6. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Can you translate these words into correct computer language? • Words on Computer • assemble a computer • customized computer • desktop publishing • develop product • enter into computer • end user 组装电脑 按照客户需要配置的电脑 桌面排版系统 开发产品 输入电脑 终端用户 The end of Words on Computer.

  7. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Dell History • 1984—Michael Dellfounded Dell Computer Corporation. • 1985—DellCompany introduced the first computer system of its own design: the Turbo, featuring Intel 8088 processor running at eight megahertz. • 1987—Dell was the first computer systems company to offer next-day, on-site product service. International expansion began with the opening of subsidiary in United Kingdom. • 1988—Dell conducted initial public offering of company stock. • 1989—DellCompany introduced its first notebook. To be continued on the next page.

  8. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Dell History • 1992—Dell was included for the first time among Fortune 500 list of world's largest companies. • 1993—Dell joined ranks of the top-fivecomputer system makers worldwide. • 1996—Dell opened Asia-Pacific manufacturingcenter in Penang, Malaysia. Customers began buying Dell computers via Internet at www.dell.com. Dell introduced its first workstation systems. To be continued on the next page.

  9. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Dell History • 1998—Dell Company expanded manufacturing facilities in America and Europe, and opened a production and customer center in Xiamen, China. Dell introduces its PowerVaultstorage products and "E-Support Direct from Dell" online technical support. • 2000—DellCompany sales via Internet reached $50 million per day. Dell is No. 1 in worldwide workstation shipments. Dell introduced PowerAppappliance servers. • 2001—Dell ranked No. 1 in global market share. Dell introduced PowerConnectnetwork switches. To be continued on the next page.

  10. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Dell History • 2002—U.S. consumers chose Dell as their No. 1 computer systems provider. Dell shipped its first "blade" server, introduced a standards-based point-of-sale offering for retail customers and entered the projector market with the introduction of the 3100MP projector. • 2003—Dell introduced printers and launched Dell Recycling to enable customers to recycle or donate to charity computer equipment. Dell entered consumer electronics. • 2004—PresentKevin Rollins becomes Dell's next chief executive officer. The end of Dell History.

  11. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Soul of Dell • Customers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience. • The Dell Team:We believe that our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace. To be continued on the next page.

  12. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Soul of Dell • Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy. • Winning: We have a passion for winning in everything we do. We are committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great company and great place to work, and providing superior shareholder value over time. To be continued on the next page.

  13. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Soul of Dell • Global Citizenship: We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both personally and organizationally. To be continued on the next page.

  14. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Soul of Dell Assignment: Find more proof from the text to demonstrate Dell company culture. Company Culture Dell values worthy idea or original, initiative innovation. The end of Soul of Dell.

  15. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Discussion • What lesson can we learn from Michael Dell’s story? • His success seems to suggest that education is not as important as opportunity. Is it true? • What is the role of college education in success? The end of Discussion.

  16. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream • Valuation of Success On Success Actions speak louder than words. Failure is the mother of success. If at first you don’t succeed, try, and try again. The shortest answer is doing. “ Change before you have to.” —Jack Welch (former CEO of GE) “I accept failure, but I can’t accept not trying.” —Michael Jordan The end of Valuation of Success.

  17. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream After-class Assignment • Choose one of the following topics to write an essay: • A Success Story • Computer and I • Michael Dell’s Success • School Education and Self-fulfillment

  18. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Part Five Extension This is the end of Lesson Three.

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