5 Things Public Relations is Not

1. 5 Things Public Relations is Not There are often many misconceptions about the role and purpose of Public Relation Professionals. Public relations is the practice of managing the perception held by the public of an organization or individual. This definition is accurate but, what does that really mean? Sometimes the best way to understand what something is, is to first understand what it is not. PR is not: · · Spin Public Relations in Miami and other major cities especially, often gets a bad rap for being “spin” machines. In this context spin is knowingly providing a biased presentation of facts or information to mislead or manipulate public opinion. In the most common sense, it is not a positive thing. Carefully presenting information in order to manage public perception is absolutely part of public relations. However, public relation professionals will do this in an ethical and honest way. The goal of truly valuable public relations efforts is to manage public

2. opinion, not to outright manipulate it. · · Marketing There is often a great deal of confusion between what qualifies as marketing and what is Public Relations Miami. The biggest distinction is that marketing focuses on relationships with customers or potential customers. Public relations is far more broad and looks to manage the perception held by the public at large. Yes, a secondary goal may often be that more members of the public will become customers but, that is never the main goal of public relation professionals’ activities. If an activity is only trying to attract more customers, it is not public relations. · · Advertising Advertising is part of marketing and as already explained, public relations is not marketing. One of the best ways to tell if an action is advertising is if the name of the company is clearly stated or displayed and the activity soles purpose is trying sell something. Advertisements are also paid promotional activities. In contrast, public relations activities are not paid promotions. They also tend to focus on mutually beneficial relationships with many members or segments of the public, not just potential customers. · · Easily Measured Unlike marketing, public relations is difficult to measure directly or in a quantifiable manner. This can make it difficult to truly capture the return on investment of public relations efforts. With marketing, you can typically measure efforts by the sales generated from a specific platform, event, or advertisement. This is not the case with PR, however. Many people think that hiring a Pr Companies Miami will guarantee them better Public

3. Rations in Miami, or wherever their target market may be but, how is that even measured? As most of the efforts of public relation professionals don’t translate directly to sales, how do you quantify those results? Further, what is an overall positive public image actually worth? It is easy to see from these questions why it is so difficult to quantify public relations. · · Controllable Like many other disciplines, public relations is, to an extent, both a science and an art. As such, it is never completely controllable. Public relations really is about controlling public perception in an ethical manner. Unfortunately, however, it can be controlled far less than most people may want to believe. There is a great deal of the outcome of public relations that is well out of the control of Public Relation Professionals. This is especially in the tech-heavy, online, digital age. First, people are recorded and photographed everywhere, and this can often lead to some bad press for a company or individual. While crisis management will help mitigate any fallout, issues like this simply cannot be completely avoided. Further, competition for attention is fierce both online and “in real life”. There are tactics and relationships that can help ensure successful public relations events and efforts but, it is never guaranteed with the ever-increasing influx of things competing for our time and attention.