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W hat is public relations?

W hat is public relations?. Public Relations. Nobody can agree on what it is!. Public Relations. Nobody can agree on what it is!

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W hat is public relations?

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  1. What is public relations?

  2. Public Relations • Nobody can agree on what it is!

  3. Public Relations • Nobody can agree on what it is! • Even textbooks disagree on who the “father of public relations” is. Inside Reporting says it’s Edward Bernays, while Telling the Story goes with Rex Harlow

  4. Public Relations • “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” • Public Relations Society of America

  5. Public Relations • Bernays: • “A public relations counsel is an applied social scientist who advises a client on the social attitudes and actions he or she must take in order to appeal to the public on which it is dependent…”

  6. Public Relations • Harlow: • “Public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programs of action which will serve both the organization’s and public interest.”

  7. Let’s go with this • “Public relations (PR) is the practice of managing the flow of information between an organization and its publics, using methods that don’t require a direct payment.”

  8. Why do we study PR as part of journalism?

  9. Why do we study PR as part of journalism? • Both begin with great writing

  10. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England

  11. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level

  12. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level • There is a lot of movement between journalism and PR

  13. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level • There is a lot of movement between journalism and PR • Both require you to gather information, distill it and communicate it so your audience receivesit

  14. Journo vs PR • Here’s the biggest difference: journalists serve the “public” while PR serves a client

  15. Journo vs PR • Here’s the biggest difference: journalists serve the “public” while PR serves a client • How do you think ethics apply in journalism and PR?

  16. The major PR areas

  17. The major PR areas • News media relations

  18. News media relations • Be company spokesman

  19. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level

  20. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level • Prepare and disseminate regular news items designed to build a positive image of your organization

  21. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level • Prepare and disseminate regular news items designed to build a positive image of your organization • Make company executives available for interviews… but first train them!

  22. The major PR areas • News media relations • Product publicity

  23. Product publicity • Support the marketing (advertising and paid promotions) team

  24. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products

  25. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for existing products

  26. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for existing products • Create new ways to use products

  27. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for existing products • Create new ways to use products • Celebrities

  28. Mr. G’s celebs

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