The Benefits of Hiring a Public Relations Firm vs. In-House PR

1. The Benefits of Hiring a Public Relations Firm vs. In-House PR When considering the PR needs of your business, your two primary options are to either take care of it in-house or hire an external Public Relations Firms. There are pros and cons to both in-house and external public relations. Which one makes the most sense will depend on your company’s individual needs, preferences, and budget but, in many cases, the benefits to hiring an outside firm outweigh hiring in-house. Objectivity One of the top benefits to hiring a Public Relations Firms in Miami is the unbiased, independent view they bring to your company. Their perspective can help to discern things like what is truly media worthy. The outside viewpoint is also beneficial in helping to identify your company’s strong points that truly make you stand out from competitors. Expertise When you hire an in-house PR professional, you’re only able to capitalize on the experience and expertise of that one person. However, when you hire a public relations firm, you’re getting the combined expertise of multiple PR professionals. In an established agency, that

2. cumulative experience will likely equal decades of practical, hands-on public relations know- how. Relationships In addition to gaining the combined experience of all professionals in a public relations firm, you are also gaining access to their combined media connections and professional networks. This expansive network is something that would be difficult for any individual PR professional to top. Not only are their connections good from a PR and media standpoint but, introductions and liaising may even lead to vital new business relationships in other aspects of your business. As an example, Public Relations Firms in Miami will likely have ties with many diverse local organizations like the chamber of commerce or visitor bureaus which connect them with hundreds of local companies across a broad range of industries. These varied connections can provide great opportunities for your business. Time Proper planning and execution of a PR strategy takes considerable time and energy. Hiring an outside firm allows you to take this task off your plate or the plate of someone on your payroll. Depending on your working relationship, a good agency will even drive things like deadlines, making it easier to manage the aspects of campaigns and efforts that are the responsibility of your marketing team and other internal employees. Price Depending on your market, hiring an in-house PR expert can come with a high price tag. After tacking on perks and benefits to the full-time salary, it may be more cost effective to hire an agency, and as already discussed, you are gaining the benefits of many professionals, not just one. For instance, depending on your specific PR needs, you could end up paying more for a full-time, dedicated, experienced in-house PR professional than hiring Public Relations Firms in Miami. The same is true for most major cities.

3. While there are many advantages to hiring an external public relations firm, it is important to remember that not all firms are one-size-fits-all. If you have made the decision to hire an outside firm, make sure you evaluate aspects such as their experience, connections, and past clients to narrow your search. Then, prepare to interview a few to get a feel for the best Public Relations Firms to represent your business.