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Jackie Sadek

Jackie Sadek. Chief Executive - UK Regeneration. Spring Conference, Barnsley 2012. 20000 homes by 2020. The UKR approach. Offering alternative to those who do not wish to commit to home ownership; Reflecting the reality of sharing; D esigning for letting

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Jackie Sadek

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  1. Jackie Sadek Chief Executive - UK Regeneration Spring Conference, Barnsley 2012

  2. 20000 homes by 2020

  3. The UKR approach • Offering alternative to those who do not wish to commit to home ownership; • Reflecting the reality of sharing; • Designing for letting • Creating communities and economic growth • Building for people

  4. The model has to be simple • Designed for consumer needs • Create village places - branding • Deliver quality premium product • Significant rental growth potential • Exit into a mixed use REIT

  5. “Get a life not a mortgage” • Responds to market trends • Renting from choice • Sector with significant prospects • A New Consumer Brand • Engage directly with people • Cool, accessible • Caring and community values

  6. The Framer Right site • 2ha size • near centre location • public ownership Right way forward • premium rents • strong rental growth • new rented homes • local economy Right approach • deferred reward • flexibility • speed Key role for local authority • shapes opportunity • sells for best consideration

  7. The Method • Branding and design to appeal to ‘generation rent’ • Quality design the norm • Best practice becomes standard • Open honest and transparent • Creating a community – appeal to the consumer

  8. The Developments • Premium rental product • A mix to respond to people’s needs • 70% residential – private renting • 30% commercial: retail, leisure, workspace • Quality buildings, designed for letting, with high environmental performance • Quality surroundings well managed with limited parking

  9. Why it works • Exploiting a gap in the market • Simple processes – change industry practices • Reinforcing mix of uses • Integrated from initial design through to long term management • Focus on consumers

  10. Changing the industry • Taking responsibility • Engaging with people • Valuing the long term • Balancing Society • Getting local

  11. Jackie Sadek Chief Executive - UK Regeneration Spring Conference, Barnsley 2012

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