1. ARE YOU WINTER READY? -The Restaurant Marketing Checklist- The Winter Challenge has arrived. Do you have the innovative boost and somesterling strategies to outperform your marketing for last years Cape Town Winter? The Winter Challenge is here, tick the blocks your business actively makes use of… Player 1, Ready? Social Media Profiles Strengthen your Word of Mouth Marketing with an interactive, engaging social media presence. You have the ability to engage with customers at all times and represent your brand on a conversational level. Winter Promotional Offers What incentives have you given to your customers to keep them returning? People love to receive a value offering – you needn’t discount your product or service with specials this Winter – add value instead. Website & Active Blog The number 1 digital interface between you and your clients – first impressions will always form first opinions; your website could make or break whether customers will interact with you further. Stay relevant, updated and interesting. LEVEL 1 Email & SMS Marketing The fastest, most direct and environmentally friendly way to keep your customers in the know. Capturing your captive audience and turning them into informed, loyal patrons is the challenge. Businesses get a 95% open rate on sms and 91% of consumers check interact with their email at least once a day. Are you missing out on that 91%? Events You have the venue, performers have the people. Event based marketing is a win – win for both parties and a great way to increase winter business. Influencer Outreach Reviews from industry influencers increase your credibility. Who has written and shared about their experience at your establishment? How do you go about reaching these people? LEVEL 2 Partnerships The most powerful way of reaching a targeted audience you didn’t think you could. A larger, captive audience is the asset shared by leveraging the specialty services or skills of two or more parties. Partnership marketing …. Affiliate & Referral Marketing Integrated Winter Strategy Using the tools you have, are you ready with a plan of action to increase your brand awareness, keep your revenue figures up and encourage return customers without cheapening your offer during winter? (Strategy/plan stat incl) LEVEL 3 How did you score? Submit your Winter Readiness Score to One Up Agency and receive a free 30 minute consultation and exposure to 75 000 Cape Town locals for your Winter Campaign. 9 alex@oneupagecy.com │Oneupagency.com │@OneUpAgency