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VISUAL REPRESENTATION

VISUAL REPRESENTATION. Object/Shape/Figure. This advertisement is of 3 men, running towards the ocean with surfboards in one arm. In the distance are the red and yellow lifeguard flags. No high-rise buildings in the distance, or any buildings whatsoever.

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VISUAL REPRESENTATION

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  1. VISUAL REPRESENTATION

  2. Object/Shape/Figure • This advertisement is of 3 men, running towards the ocean with surfboards in one arm. In the distance are the red and yellow lifeguard flags. • No high-rise buildings in the distance, or any buildings whatsoever. • Only greenery, the sand and blue skies. • The large text at the top says ‘Arrived in the search of the ultimate break. Departed having found paradise. The image represents Australian beaches as relaxing, fun, safe and isolated.

  3. Size • The people in the photo are relatively small in relation to the background, especially in comparison to the sky. • The background (palm trees, red and yellow flags) look as if they are in the distance. • Although not the main subject of the image are still represented, therefore having some importance.

  4. Setting • The image is set on a beach in Australia. The sky is blue, and there are hardly any cloudsthus setting the mood for the image, as bright and happy. • There are no buildings in the background, possibly suggesting serenityand tranquility, a getaway from the city life.

  5. Colours • The colours in the advertisement are bright, and summery, suggesting the happy and relaxed atmosphere of the beaches in Australia. • Bright red and yellow flags in the distance also help in emphasizing this. • The colours used do not really denote a specific gender role. • The men in the photo have tanned skin, which shows that they spend a lot of time in the sunat the beach.

  6. Position • Male surfer is positioned in the middle centre (foregrounded), but another 2 male surfers are in the background. This is the main centre of interest. • Palm trees behind the beach are also in the background along with the red and yellow flags • Text is positioned in the left hand corner as we read from left to right

  7. Direction • There is no eye-contact in the advertisement • Surfers are facing the beach as if about to go for a surf • Makes the viewer want to join in with them

  8. Angle • Although there is no eye-contact, the image is shot pretty much at eye level, side on. Which gives us a sense of equality which is a big theme in Australian beach culture

  9. Light • Although the sky is not that bright, the lighting gives across the sense of a happy and free day. • The golden sand shines quite brightly compared to the other colours presented in the image. • Gives the viewer a reminder of how it feels to have “sand between their feet”

  10. Body Language • Cannot really see the facial expression of surfers • The men are running towards the ocean, and their body posture gives us a sense of excitement and are ready for anything • All male surfers have the body language of a strong and fit Australian male which supports the stereotype of male gender roles held in popular culture today.

  11. Clothing • Clothing worn is the typical beach clothing for Australia, fitting in with what the stereotypical Australian would wear at the beach • Reflects the Australian beach culture and Australian culture in general. • Gives across the impression of the quite chilled and easy-going ways of Australians

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