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Audiences for opera in Ireland

Audiences for opera in Ireland. 23 rd November 2012. Source of information . TARGET GROUP INDEX Large-scale single source survey carried out in Ireland 3019 adults in 2011/2012 Autumn 2011 and Spring 2012 Aims to be representative of the adult population. How does it work?.

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Audiences for opera in Ireland

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  1. Audiences for opera in Ireland 23rd November 2012 All data ROI TGI 2012 (c) Kantar Media Ltd

  2. Source of information TARGET GROUP INDEX Large-scale single source survey carried out in Ireland 3019 adults in 2011/2012 Autumn 2011 and Spring 2012 Aims to be representative of the adult population All data ROI TGI 2012 (c) Kantar Media Ltd

  3. How does it work? Select a data set Select behaviour, purchasing and media information for that data set Sample sizes can be an issue in the arts All data ROI TGI 2012 (c) Kantar Media Ltd

  4. Example All data ROI TGI 2012 (c) Kantar Media Ltd

  5. % of regular attenders by gender 2012 All data ROI TGI 2012 (c) Kantar Media Ltd

  6. % or regular attenders by social class ABC1 All data ROI TGI 2012 (c) Kantar Media Ltd

  7. % attendance by artform by region All data ROI TGI 2012 (c) Kantar Media Ltd

  8. age of regular attenders v general population All data ROI TGI 2012 (c) Kantar Media Ltd

  9. Regular opera attenders 162,000 adults report that they attend once a year or more, approximately 5% of the adult population 12% of these attended an opera outside Ireland All data ROI TGI 2012 (c) Kantar Media Ltd

  10. Internet usage among opera attenders 49% of opera attenders report that they log onto the internet more than once a day A further 16% log on once a day Opera attenders are 21% more likely than the general population to spend between 20-39 hours per week on the internet 48% of opera attenders purchase tickets for events online Opera attenders are 76% more likely to regularly purchase tickets online than the general population All data ROI TGI 2012 (c) Kantar Media Ltd

  11. Online behaviour Of 18 possible categories of type of site visited Travel and holiday websites – 55% index Weather and information Cinema and events listings – 28% index 18% of opera attenders regularly use their mobile phone to search the internet for information All data ROI TGI 2012 (c) Kantar Media Ltd

  12. Sites they visit 34% regularly visit Facebook 9% regularly visit Twitter 11% regularly visit Google+ 5% regularly visit entertainment.ie 12% regularly visit ticketmaster.ie 21% regularly visit irishtimes.com – 100% more likely 5% regularly visit mailonline – 122% more likely All data ROI TGI 2012 (c) Kantar Media Ltd

  13. Online videos 31% of opera attenders watch between 15 and 29 minutes of video online per week – light users 27% of opera attenders regularly visit Youtube All data ROI TGI 2012 (c) Kantar Media Ltd

  14. All data ROI TGI 2012 (c) Kantar Media Ltd

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