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Presentation on social media for church created for the Clergy Leadership Institute social media workshop on May 4th, 2013 in Austin, TX. Translated title: L'Église et les réseaux sociaux. Kirche und soziale Medien.

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Social Media for Churches


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    Presentation Transcript
    social media for churches

    Social Media for Churches

    Social MediaThe Church&What Can Facebook, Twitter & YouTube Offer Your Church?

    go into all the world and proclaim the goodnews

    Go into all the world and proclaim the goodnews to the whole creation (Mark 16:15)

    connect with other pastors prof development

    • Connect with other pastors (prof. development)• Connect the congregation during the week• Reach out to people outside the congregation• Increase visibility of the church & its programsWHY?

    people are more likely to interact with a photo

    people are more likely to interact with a photo (like it,comment, share) than with Just links, OR text.

    19 907 photos taggedwith rethinkchurch

    19,907 photos taggedwith #rethinkchurch[the tag used onsocial media for thisproject] on Instagramalone.People from otherdenominations [andno denomination],young, old, inside theUS and outside,participated.Results:

    the episcopal church advent calendar

    The Episcopal Church Advent Calendar on PinterestNote the number of repins, likes and comments

    other ways to use pinterestinspiration boards

    Other ways to use PinterestInspiration boards, activities boards, etc.

    visual psalmistsinspirational pictures that

    Visual PsalmistsInspirational pictures that answer the question, "Where did you see God today?"Visual psalmists see photography as an extension of their spirituality.

    parishioners holding signsthat read i love

    Parishioners holding signsthat read “I love mychurch” & the web addresswww.findoutwhy.co.“Instead of simply sharingimages on their page andleaving it at that, thechurch encouraged peopleto use the photos as theirprofile pictures onFacebook, which most did.leveraging their fans’connections to expand thereach of their content.”Covenant Church:www.holony.com/blogGrove City

    onlytakes12turnstoreachover1millionpeopleleveragin

    OnlyTakes12turnstoreachover1millionpeopleLeveragingfans’connectionstoexpandthereachoftheircontentOnlyTakes12turnstoreachover1millionpeopleLeveragingfans’connectionstoexpandthereachoftheircontent

    find out why microsite who we are preaching

    Find out Why Microsite:who we are, preaching, worship, kids, visit

    another facebook example create cover photos

    Another Facebook example: create cover photos for eventsCannot include: images with more than 20% text; contact info; calls to action

    video allows your church to tell its story

    Video Allows your church to tell its story:experience worship, people, culture & virtual participation

    a fun weekly web series about the objects symbols

    A fun weekly web series about the objects, symbols and terms used in church,produced by the United Methodist Church’s General Board of Discipleship.Chuck knows Church:

    busted halo ministries helps young adults explore

    Busted Halo® Ministries:helps young adults explore their spirituality, discover (or re-discover) therich depths of Catholic tradition, and connect to communities of faith.

    noone to produce your videos why not ask a youth

    Noone to produce your videos?Why not ask a youth group for help?

    twitter as a church communication toolsome local

    Twitter as a Church Communication toolSome local examples - Not trying to pick on anyone!

    some local examples following very

    Some local Examples:• Following very few• can’t see their tweets• difficult to interact (no@replies)• difficult to buildcommunity• Indicative of 1-waybroadcasting model• Decent number ofTwitter followers

    some local examples following only one impossible

    Some local Examples:• Following only one• impossible to buildcommunity• Indicative of 1-waybroadcasting model

    some local examples no @replies missed

    Some local Examples:• No @replies• Missed opportunities forinteraction & visibility• When talking aboutpeople/orgs/businesses,use their Twitter handle(if they have one)• When talking aboutmajor events, usehashtags (gives youvisibility outsideyour network)

    some local examples simply adding atxwould have

    Some local Examples:• Simply adding #ATXwould have made thismessage visible toanyone who follows the#ATX hashtag, not just the144 followers. Possibilityto reach the Austincommunity not affiliatedwith the church.• Same: Using #Boston or#PrayforBoston could havetaken this message to aninternational community

    some local examples try to create interest

    Some local Examples:• Try to create interest/givepeople a reason to clickon your links

    some local examples retweets but still nodirect

    Some local Examples:• Retweets, but still nodirect interaction(@replies)

    how successful brandsuse twitter use hashtags

    How Successful Brandsuse Twitter:• Use hashtags for visibility• Use @username whentalking about others• Promote other causes

    why you should care about twittertweets from

    Why you should care about twittertweets from religious leaders are very popular among Twitter users

    growing your twitter networkuse twitter s search

    Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsIdentify people in your field, people you admire

    start with atwitter search ifyou

    Start with aTwitter search ifyou don’t knowanyoneCheck outpromising twitterusers by clickingon Twitter handle

    check theirtweets to get anidea for whatthey

    Check theirtweets to get anidea for whatthey tweet about

    if they used ahashtag thatlooks promising check

    If they used ahashtag thatlooks promising,check it out:#chsocm

    subscribed to liststhe user has createdor

    Subscribed to: liststhe user has createdor is followingMember of: lists otherusers have addedthis user toYou can follow theentire list or pickindividual listmembers to follow

    click on a list then click on list membersfollow

    Click on a list, then click on list membersFollow the entire list or individual members: check out last few tweets

    don t just go withthe rst one check activity date

    Don’t just go withthe first one.Check activity,date of last tweet,etc.

    check theirtweets to get anidea for whatthey 1

    Check theirtweets to get anidea for whatthey tweet about

    if the tweets look valuable to you click follow

    If the tweets look valuable to you, click follow ...

    growing your twitter networkuse twitter s search 1

    Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsChecking out #followfriday & #hashtags +Identify people in your field, people you admire

    go to twitter com username leave

    Go to twitter.com/username (leave out the @)If you like, click follow or add to your list

    growing your twitter networkuse twitter s search 2

    Growing your Twitter networkUse Twitter’s search engine to find their Twitter handleFollow them on TwitterExpand the list of people you follow by:++Checking their following/follower listsChecking out Twitter listsChecking out #followfriday & #hashtags +Checking RTs to find out who sent the original tweet +Identify people in your field, people you admire

    checking rts to nd out who sent the original

    Checking RTs to find out who sent the original tweet@NewMediaAtCTS retweeting @ReligionEthics

    1 filter your incoming tweets use tweetdeck

    1. Filter your incoming tweets:Use TweetDeck or Hootsuite todivide followees into groups2. Test drive your subscriptionsThen re-evaluate3. Repeat steps to add new voices to your TwitterstreamGroup 1 Group 2 Group 3Keep Tweaking IT

    find their individual and or organizational

    Find their individual and/or organizational blogsSubscribe to their blog’s RSS feedExpand the list of people you subscribe to by:Checking their blog rollFollowing links on their blog to other blogsChecking to see if your favorite twitter users blog+++Growing your network through BlogsIdentify people in your field, people you admire

    subscribe to blogs with a feed reader such

    Subscribe to blogs with a feed reader such as BloglinesIt makes the info come to you (click to watch the video)

    download the le and import it into bloglinesand

    Download the file and import it into BloglinesAnd voilà: you’re now subscribed to these blogs!

    developing a network is just the first stepstep

    Developing a network is just the First stepStep 2: Engage & maintain, or else:Remember

    8020 rulethou shalt not use more than

    8020 RuleThou shalt not use more than 20% of thytweets to promote thyself80% of thy tweets shall add value to thyfollowers

    what totweetabout church newssermon bibleverse

    What toTWEETAbout?Church NewsSermon/BibleVerse/PrayerPics/Behind the Scene PicPeek into Personal LifePublic ThankYouListen/Learn/GrowOffer EncouragementEngage, Interact, RTQuestions/Answers/Feedback

    listening toconversationswho what to listen

    Listening toConversationsWho & what to listen for? How to do so?

    set up a search in tweetdeckor hootsuite listen

    Set up a search in Tweetdeckor Hootsuite:Listen for:• community/city name• church name• event/program names• pastor names• relevant hashtags

    15minutes a dayrelationships take time to grow

    15minutes a dayRelationships take time to grow & maintain• Listen to the conversation• Respond to people• Check the resources shared by your network• Share other people’s tweets/links• Share your own thoughts or content

    create or re use make a list of already existing

    Create or Re-use?Make a list of already existing content

    advent devotionals written by church memberswhy

    Advent devotionals written by church membersWhy not share on a social platform & allow writersto share it with their social networks?

    ideas for kids ministry children

    Ideas for kids’ministry:Children’s messageactivities. Pin activitiesrelated to the weeklychildren’s message to aPinterest board.User submitted artwork.Encourage your communityto share their own artworkbased on the weeklymessage or current sermonseries. Repin and highlight alltheir great work.

    churches already have lots of contentcollect

    Churches Already have lots of contentCollect and share it on social platforms

    credits corinne weisgerber ph d associate prof

    CREDITS:Corinne Weisgerber, Ph.D.Associate Prof. of CommunicationSt. Edward’s Universitycorinnew@stedwards.eduTwitter: @corinnew