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Design Project Essentials: Concepts, Decision Making, and Communication Methods

This guide provides insights into generating concepts, decision-making methods, and effective communication in design projects. Learn how to evaluate project worth, utilize brainstorming, analogies, expert input, and decision matrices. Understand the human information process, types of memory, and knowledge for successful design outcomes. Review key criteria for project assessment before starting and explore various communication methods to ensure project success.

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Design Project Essentials: Concepts, Decision Making, and Communication Methods

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  1. Chapter 2Knowledge need to know before start a project • Method of generating the concept • Method of decisionmaking • Review the worth of a project • Communication methods

  2. Methods of generating concepts • Brainstorming as a source of ideas • Using 6-3-5 method as a source of ideas • The use of analogies in design • Finding ideas in reference books and trade journal • using expert to help generate concept

  3. The individual designer: A model of human information procession

  4. Type of memory Type of knowledge • General knowledge • Domain-specific knowledge • Procedure knowledge • Short term memory • Long term memory

  5. Analogy • Umbrella VS. removal of urinary calculi

  6. Nature system Velcro Fastener

  7. Methods of decision making Decision matrix • Step 1: choose the criteria for comparison. • Step 2: Develop Relative importance weightings • Step 3: Select Relative Importance Weightings • Step 4: Evaluate Alternatives . • Step 5 Compute Satisfaction

  8. Decision matrix

  9. Example: Using the decision matrix:

  10. Evaluation Based on advanced Decision matrix • Step 1: choose the criteria for comparison. • Step 2: Develop Relative importance weightings • Step 3: Select Relative Importance Weightings • Step 4: Evaluate Alternatives . • Step 5 Compute Satisfaction Satisfaction =Σ(belief*importance weighting)

  11. Believe Belief=confidence placed on an alternative’s ability to meet a target set by a criterion, requirement, or specification, base on current knowledge.

  12. Belief=p(k)*p(c)+(1-p(k))*(1-p(c))

  13. Example

  14. Making a portfolio decision • SA: strongly agree A; Agree N: neutral D: disagree SD: Strongly disagree • VC: Very certain C: Certain N: Neutral U: uncertain VU: very uncertain

  15. Review the worth of a projectBefore beginning a project • Is there a good potential return on investment? • Does the new product or improvement fit the company image? • Does it fit the distribution channels? • Is there sufficient production capacity in-house or with known vendors? • What will the project cost?

  16. Communication methods • Design Record-design note book • Documents communicating with management-design reviews • Documents communicating the final design -drawing of components and assemblies -written documentation to guide manufacturing, assembly, inspection, installation, maintenance, retirement and quality control

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