Assess Your Community’s Starting Point AND Set Goals

1. Assess Your Community’s Starting Point AND Set Goals

2. OVERVIEW RESULTS • A clear understanding of your community’s current participation in the federal nutrition programs. • Long-term goals and the annual increase in meals served or participants needed to achieve those goals.

3. EXAMPLE QUANTITATIVE BASELINE REVIEW HOW TO ESTIMATE NEED • BREAKFAST: 130,000 free & reduced-price eligible kids eat a school lunch but NOT a school breakfast Some NUTRITION EDUCATION programming available to low-income families WIC budget fully utilized at 102% of caseload SNAP participation by children with families is 97.5% AFTERSCHOOL: 230,000 free & reduced-price eligible kids eat a school lunchbut NOT an at-risk supper CAVEAT: estimate of need does not represent complete need because it excludes children not in the public school system and those in areas not eligible to serve meals SUMMER: 2.5 million meals were served across the state last year

4. NO KID HUNGRY GOALS NO KID HUNGRY CAMPAIGNS STRIVE TO REACH THE FOLLOWING MINIMUM GOALS: CAVEAT: Likely that in densely populated urban areas, targets will be higher depending on the size of the eligible population.

5. SET LONG-TERM GOALS TO MAXIMIZE PROGRAMS • Using your baseline information, what is the maximum participation per program that you need to achieve to meet the need in your community? • BREAKFAST -- Set a minimum goal of 70% free and reduced-price breakfast participation over free and reduced-price lunch participation. In areas of concentrated need, you can reach higher participation (e.g. Los Angeles Unified School District has 102% participation1). Take into account predictions of lunch participation trends. • SUMMER -- It is difficult to track participation rates in Summer Meals Programs so we recommend setting a goal based on the number of meals served. This will allow you to focus on increasing the number of different meal types served (breakfast, lunch, and dinner), extending service days (encouraging sites to open for more days), and adding new sites. • AFTERSCHOOL -- Set a target goal to increase the daily participation rates of afterschool meals to 10% of free and reduced-price lunch participation. • NUTRITION EDUCATION -- Goal setting will be driven by if you are offering programming, like through Share Our Strength’s Cooking Matters or coordinating programming with partners. Set a goal for significant growth over your baseline for the duration of the campaign. • SNAP/WIC – Most states have maximized participation in both these programs for children with families. Set you goals to ensure key state agencies and service agencies are included in the collaboration and that efforts continue to strengthen and protect the programs. 1Source: FRAC Large School Districts Breakfast Report, 2013-14 school year

6. EXAMPLE LONG-TERM GOALS Breakfast Participation Goal • BREAKFAST • Increase of 70,000 free and reduced-price breakfast participants • Additional annual federal reimbursement into state: $18M • AFTERSCHOOL • Increase of 20,000 at-risk afterschool supper participants • Additional federal reimbursement into state: $8M At-Risk Supper Participation Goal • SUMMER • Increase of 2 million summer meals served, annually • Additional federal reimbursement into state: $5M Summer Meals Goal (millions of meals) • OTHER GOALS • Increase of 10,000 new Nutrition Education participants across the state • Maintain state SNAP/ WIC participation levels CAVEAT: Federal reimbursement estimates are based on the total annual increase in participation once the full goal is achieved.