EMITA going forward Donald van der Merwe Intevexis

1. EMITA going forwardDonald van der MerweIntevexis Tuesday, 07 January 2020

2. Agenda • Objectives • Aims & Objectives for EMITA • Value Proposition • Stages of Growth • Outline Business Plan • Organisational Framework • Starting the process • Summary • Questions

3. Objectives To review what we said we wanted from an IT association and what the long-term vision is for EMITA To explain how we go about this, what needs to happen, and when it needs to happen …and start the process

4. Aims & Objectives for EMITA • Generate business and improve standards for our members • Build a strong “value proposition” for our members • Be recognised as the primary representative organisation for IT businesses across the region

5. Value Proposition GROWTH IMPROVEMENT INFLUENCE • Feedback Summarised… • A referral network with access to wider audience of contacts and companies • Review of members activities and collaboration opportunities • Develop new business – new prospects, leads, and opportunities • Heads up on new technology, innovations, & products - developing new markets • Education, training, and standardising on best practice • Evaluation, rating, quality improvement, and accreditation • Business support on key issues such as accountancy, legal aspects. • Lobbying other agencies – a collective voice for IT in the East Midlands. • Extending spheres of influence & promoting a positive image

6. Value Proposition GROWTH IMPROVEMENT INFLUENCE • Feedback Summarised… DELIVERING FOR OUR MEMBERS

7. Stages of Growth • Creating the need for the organisation • Short-term: next 3-6 months • Establishing the organisation • Short-term: next 3-6 months • Developing the organisation • Medium-term: next 6-12 months • Growing the organisation • Long-term: next 9-18 months • Ongoing development & growth • Long-term: ongoing and beyond months 12-18

8. Stages of Growth • Creating the need for the organisation • Short-term: next 3-6 months • Overview: Activities include organising and promoting events and promoting the East Midlands IT Association itself. • Key Objective: establish & prove the model to raise required funding • Measures: by number of enquiries & attendees to events; and by the referrals & successful networking of attendees

9. Stages of Growth • Establishing the organisation • Short-term: next 3-6 months • Overview: Activities include formally establishing the association and its framework; organisational structures, responsibilities; and business plan • Key Objective: establish required committees to begin implementing agreed plans • Measures: by number of members joining; and successful appointment of committee members

10. Outline Business Plan • General • Introduction, Aims & Objectives, Strategy, & Direction • Value Proposition • Key benefits of membership, partners, sponsors, & other spheres of influence • Programme Development • Programmes, events, & training • Member Development • Member communication and recruitment • Marketing • Marketing, Communications, PR, Website, & Portal • Finance & Administration • Budgets, Funding, & Fee’s Board Member Roles

11. Organisational Framework • Memorandum & Articles of Association • The constitution that outlines the activities of the organisation, the way it is managed, conducts meetings, etc. • Executive Board • The affairs of the organisation shall be directed by the executive board of which there will be at least 5 members, (each responsible for a key area of the organisation) and a Chairman (external) • Committees and Panels • The Executive Board may establish and maintain committees, sub-committees, project groups, and panels as necessary to fulfil matters delegated to them (including regional or special interest)

12. Starting the Process • Developing business leads & opportunities for members • activities for developing, promoting, & generation of leads • Handling business leads & enquiries • internal framework, policies, & procedures of leads • Value proposition • prioritising the feedback and activities the board should focus on • Membership • benefits, recruitment, & advertising strategies • Stages of growth • what are the key activities that should be focused on

13. Summary • Growth - network, collaboration opportunities, new business & new markets • Improvement - education, training, quality, accreditation, & support • Influence - lobbying, spheres of influence, & positive image • Stage of Growth - defining the overall context [crawl, walk, run] • Outline Business Plan - focus on establishing the organisation • Organisational Framework – roles, responsibilities, & people • …and starting the process - have you chosen your workshop ?

14. Questions Thank YouDonald van der MerweIntevexis

15. Workshops • Developing business leads & opportunities for members • activities for developing, promoting, & generation of leads • Handling business leads & enquiries • internal framework, policies, & procedures of leads • Value proposition • prioritising the feedback and activities the board should focus on • Membership • benefits, recruitment, & advertising strategies • Stages of growth • what stages and activities should be focused on (or provide feedback)