The Power of Affiliate Marketing: Discover the #1 Strategy That Successful Holistic Health Professionals Use to Grow Their Lists and Build Their Businesses
You are about to discover how to... • Become a thought leader in your field • Get the recognition you deserve • Have a greater impact • Earn more money • Design a business that you love
You’re going to get value from this presentation if you... • Are ready to shift from working exclusively one-to-one to one-to-many • Want leveraged income • Have an expertise
The challenge of working with clients exclusively one-on-one • Your time is limited • Your income is limited • You risk burnout
Let’s run the numbers • Most practitioners tell me they can do 5 hrs/day of client sessions max • 5 hrs/day x 5 days = 25 hrs/wk • Average rate $75/hr • 25 hrs x $75/hr = $1875 per week • $1875/wk x 48 weeks = $90,000
Realistically... • $90,000 is the absolute BEST CASE, assuming you have 5 client hours booked every single day, Mon-Fri, 48 weeks a year! • I typically see people making $40,000 to $50,000 at most with this model
Leverage • Less Time • Less Effort • More Reach • More Income
Let’s look at how the most successful health experts grow their businesses...
JJ Virgin, CNS Sara Gottfried, MD Susanne Bennett, DC Cynthia Pasquella, CCN
These (now) famous health celebrities have leveraged their income, impact and growth through... Affiliate Marketing
Your Awesome Stuff How it Works $ Your partner promotes your stuff to their list, sending traffic your way You make sales, and send a percentage of the $ to your partner $
Why do an affiliate campaign? • Establish credibility • Grow your list • Get more customers
Step 1: Promote something free Partner 1 Partner 2 Partner 3 Affiliate partners send an email to their list with a link to your opt-in page Opt-in for something valuable and FREE
Step 2: Deliver the free thing You deliver the video, webinar, or teleclass
Step 3: Offer your signature program 5-week teleclass series + 2 Q&A calls Price: $197 Affiliate earns 50% commission
2009... • Less than 2,000 people on list • Less than $200,000 per year in revenue • Products & programs generating less than $5,000 to $7,000 per launch on average We didn’t understand the affiliate launch model
2010 - 2011 • Introduced a series of programs launched with affiliate campaigns — JJ’s Fast Track Program, 28 Day Break Free Bootcamp, 21 Day Fresh Start Cleanse • Grew list from 2,000 to 15,000 • Revenues over $500,000 by end of 2011 We were getting the hang of it...
2012 • Launched “7 Days with 7 Docs” telesummit,The Virgin Diet book and signature program The Virgin Diet Challenge using affiliate campaigns • Grew list from 15,000 to 90,000 • Revenues over $2,500,000 Nailed it!
Case Study Dr. Anna Cabeca
2011 • Less than 800 people on list • Busy medical practice but no signature program • Wanted leverage so she could eventually sell her practice and have more flexibility and freedom
We created her first signature program “Women’s Restorative Health Bootcamp” and launched it with an affiliate campaign
Offered 7 week program + live Q&A + bonuses Introductory price: $247
Results • First launch in April 2011: • Added 900 people to her list and generated $10,000 in revenue • Second launch in Oct 2011: • Added another 1400 to list and generated $17,000 in revenue
2014 • Dr. Cabeca has now successfully launched a second signature program and co-created an online telesummit “Sexy Younger You” with over 12,000 registrants • She is a recognized thought leader in women’s hormones and healthy aging • She is positioned to sell her practice as soon as she finds the right buyer!
Systems 1. Shopping cart + integrated affiliate tracking system 1ShoppingCart, PremiumWebCart, Infusionsoft 2. Email marketing system iContact, Aweber, MailChimp, GetResponse, etc. 3. Website Or instant solution like LeadPages
Keys to a Successful Launch 1. Planning & Preparation 2. Communication 3. Testing 4. Follow up 5. Delivery
What’s the ideal signature program to start with? • 7 week online telecourse • Consists of 5 content classes + 2 Q&As • All calls recorded • Supporting materials online • Private web page • Private Facebook community
Why a signature program works so well with the affiliate model • Easy to create • Easy to promote • Time to market much faster than a book • Price point that the market will buy ($200 to $500) • It’s the foundation of your online empire!
What can this do for your business? A signature program is the fastest way to: • Grow your list • Establish credibility and recognition (buzz!) • Get partners to promote you • Create the foundation for rapid growth Your signature program could be created, launched and delivered in 3 months!
So... What’s YOUR signature program?
Let’s figure it out together. Come talk to me after the presentation to book your complimentary strategy session. Together, we’ll find your “sweet spot” and get you on started on the path to big growth and big profits!