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Empowering Community Through the BE GREAT Campaign at Boys & Girls Clubs of Indianapolis

In 2009, the Boys & Girls Clubs of Indianapolis launched the BE GREAT campaign, integrating this inspiring theme into their marketing and fundraising strategies. This campaign ensured consistent messaging across various platforms including advertisements, brochures, and social media. BE GREAT motivated members, staff, board members, and donors to strive for excellence and community involvement. The campaign's success fosters a culture of empowerment and encourages everyone to BE THE ONE that makes a difference, galvanizing support from the community.

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Empowering Community Through the BE GREAT Campaign at Boys & Girls Clubs of Indianapolis

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Presentation Transcript

  1. In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. • Integrated into advertisements, brochures, direct mail, display boards, business cards, billboards, website, and viral videos.

  2. Quick Facts • The BE GREAT campaign provided consistency in all of our messaging. • BE GREAT has inspired our members, staff, Board Members, and donors to share what they want to BE. • BE GREAT has inspired the community to BE INVOLVED! • BE GREAT has inspired donors to BE THE ONE!

  3. Business Cards

  4. Club Decorations/Inspirations

  5. Brochure

  6. Fact Sheet

  7. Direct Mail

  8. Direct Mail

  9. Direct Mail

  10. Display for Fairs

  11. Print Advertisement

  12. Billboard

  13. TV Advertisements/PSAs Trouble viewing video? Click here.

  14. TV Advertisements/PSAs Trouble viewing video? Click here.

  15. Viral Video Trouble viewing video? Click here.

  16. Website

  17. Questions • Coco Wolf, Director of Marketing/PR • 317-920-4700 x15 • coco@bgcindy.org

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