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  2. Your Company’s Storefront on

  3. Amazon Reaches More Than 1/3 of the U.S. Online Population • Over 57 million unique users per month Source: Nielsen Online, NetView, November2008; Includes only ad-supported sites. Information contained in these materials is confidential and proprietary to Adzinia and shall not be disclosed without Adzinia’s prior written consent.

  4. About Amazon is the #1 online retail destination worldwide (Internet Retailer, May 2008) • $14.8B in 2007 Net Sales, up 39% from 2006 • ~$19B guidance for 2008, up 30% YoY • Active Customer accounts up 19% YoY • Amazon was a major player of the holiday online landscape • 70 percent of the active online universe visited a retail site in Dec 2007 • Amazon accounted for 51 percent of this audience

  5. About “So maybe you can grow in a recession. (AMZN) posted Q4 revenue of $6.7 billion and profit of 52 cents a share, beating the Street consensus of $6.44 billion and 39 cents.”

  6. About “In December, said it was having its ‘best ever’ holiday season... “The company posted strong earnings in a brutal climate that has punished nearly every other retailer, online and offline.”

  7. Access the Audience • Engage with an affluent, savvy and passionate audience. More than 86 million active customer accounts • Over 48 million unique monthly visitors • 51% have a household income of $75K+ • 74% are online daily; 93% have been online for 5+ years Amazon Kindle cake – one of more than 60 customer images uploaded for this product alone. “In 2007, was voted #1 favorite commercial site among US Internet users.”* *OCLC, Inc., "Sharing, Privacy and Trust in Our Networked World," conducted by Harris Interactive, October 1, 2007; Other sources: Q3 2008 Amazon Quarterly Financial Results, Nielsen Online, @Plan Winter 2008.

  8. Rich Editorial Content & User Features Engage Customers Internet users choose Amazon as a destination for a multitude of reasons • Authoritative editorial content such as product reviews and feature stores such as Amazon Cosmotopia and High-Def 101 • Community features like customer reviews, customer images, blogs and customer tags • Exclusive content including celebrity interviews, film footage, music videos and products such as the Amazon Kindle • Shopping enhancements and subscription content that encourages repeat interaction and a favorable customer experience. This includes Gold Box offers, Podcasts, Movie Showtimes and product emails, gift registries, gift central, and wish lists • Exclusive competitions and contests such as the Amazon Breakthrough Novel Award and the Beedle the Bard Ballad Writing Contest “Amazon ranks #1 throughout N.A. and Europe in Foundational and Emerging Capabilities, 2008.”* * Cisco Internet Business Solutions Group (IBSG), "E-Commerce Survey," May 2008

  9. Discovering Amazon: A Branded Storefront • Your Company will manage the merchandising on the storefront and control its branding

  10. How It Works Continued… Your Company’s Responsibilities • Merchandise, promote, and advertise Your Company’s merchandise • Handle customer service related to merchandise, order fulfillment, returns, and exchanges • Provide tax calculation & collection services, process orders & payments • Bear fulfillment and losses risk for delivery theft or product defects Amazon’s Responsibilities • Upload merchandise images, descriptions, prices, and availability • Handle customer service related to order and payment processing and the website • Set pricing and policies for merchandise, shipping, refunds, and other sale terms • Fulfill orders and handle returns and exchanges, initiate through Amazon customer refunds • Bear credit card fraud and bad debt risk as well as credit card processing fees (w/o FBA)

  11.—Targeted Merchandising Gateway Placements

  12. Product Ads by Amazon? • Cost-per-click product advertising • Reach millions of customers on • Helps drive traffic and acquire new customers • You control the brand and buying experience Get in front of millions of customers Over 85% of’s 44 million monthly visitors are likely to have made an online purchase in the last 30 days* * Source: Nielsen/NetRatings @Plan, Summer 2007

  13. Placements

  14. Amazon Payments To learn more, go to: Checkout by Amazon • Provide your customers with the same secure and trusted checkout experience available on Amazon Simple Pay • Customers use information from their account (and payment information already on file at Amazon) as a payment method Amazon Flexible Payments Service™ • Offered by Amazon Web Services, this set of APIs allows the movement of money between any two entities, humans or computers, using Amazon Payments

  15. Appendix slides