1. Sustainable Pro Poor TourismThe Destination Management Approach The Arusha Round Tableon Responsible Tourism Partnerships - 3June 2010 Birgit Steck Senior Tourism Advisor Dar es Salaam, Tanzaniabsteck@snvworld.org

2. SNV SPPT is active in 10 African countries, in 23 destinations • 33 experienced tourism advisors working on the ground • About 90 program initiatives to make tourism work for the poor • Pro poor income at destinations shall increase from 10 to 15 % The Morning After 2015: SNV in Latin America Page 2

3. SNV‘s starting point in Tanzania

4. Tanzania Tourist arrivals and receipts The Morning After 2015: SNV in Latin America Page 4

5. Comparing tourism revenue tothe poor in different destinations ITC/ODI, 2009 SPPT - The Destination Management Approach

6. SPPT Principles • Any kind of tourism can benefit the poor. • Tourism is a driver for local development. • Strengthen the performance of the overall tourism sector at national and destination-level (increasing the overall size of the tourism cake). • Increase opportunities for the poor to benefit (more) from tourism by enhancing linkages into the local economy (increasing the slice of the tourist cake for the poor).

7. Increasing the tourism cake SPPT - The Destination Management Approach

8. Increasing the slice for the poor SPPT - The Destination Management Approach

9. SNV –Tanzania: programmatic areas in SPPT • Work at national and destination level • Adopt two complementary approaches:--Destination Management (DMA) and --Value Chain Analysis & Development (VCA/D) • 5 programmatic areas:-----DMA Serengeti-----DMA Tanga-Pangani-----DMA Zanzibar -----Tanzania Cultural Tourism Program and -----Policy Dialogue for enabling the SPPT environment SPPT - The Destination Management Approach

10. Zanzibar Tourism Value Chain Analysis TOURISM: MORE VALUE FOR ZANZIBAR The Morning After 2015: SNV in Latin America Page 10

11. To measure the financial flows from the tourism industry accruing to the poor’ in Zanzibar To suggest and prioritise interventions based on this analysis TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis TOURISM: MORE VALUE FOR ZANZIBARTourism Value Chain Analysis OBJECTIVES SPPT - The Destination Management Approach

12. Measures where tourism revenue is flowing throughout the tourism industry Measures the direct financial impacts on ‘the poor’ who are defined prior to the research: Analyses the barriers for the ‘poor’ in engaging in earning tourism revenue Suggests interventions based on the financial and logistical analysis TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis METHODOLOGY Tourism Value Chain Analysis in Zanzibar: (PPI - Pro Poor Income) SPPT - The Destination Management Approach

13. TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis MAP OF TOURISM SECTORS FOR THE ACTUAL ANALYSIS Accommo-dation Providers Food and Beverage Operations Retail -discretionary out of pocket spending Tours and excursions Services • Number and Type • Costs, Turnover, Profitability • Employees • Government • Revenues • Independent Restaurants • Restaurants in Coastal Areas • Street Vendors • Linkages to the Food and Beverage Sector • Hotel shops and high end busin. • Employment • Micro enterprises and the informal sector • Souvenir shops • Painters • Clothes and material shops • Wood carvers • Tour operators • Dive Operators • Guides • Spice Farmers • Boat Trips- informal sector • Taxi services • Hotel outlets and high end businesses • Micro enterprises and the informal sector • Internet Cafés • Provision Stores Non-tourism, but related sectors SPPT - The Destination Management Approach

14. SUMMARY OF MAIN FINDINGS The total revenue for all sectors under analysis is 172 million US$ The total pro poor income from direct linkages to tourism in Zanzibar is 10 % Accommo-dation Providers Food and Beverage Operations Retail -discretionary out of pocket spending Tours and excursions Services SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

15. Breakdown of Revenue by Sector and PPI 18.8 % PPI 27 % PPI Pro-Poor Contribution 47 % PPI ? % PPI US$ 172 million 7.3 % PPI SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

16. SUMMARY OF MAIN FINDINGS Breakdown of Revenue by Sector and Pro-Poor Contribution SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

17. SUMMARY OF MAIN FINDINGS • High proportion of tourism revenue is directed through the hotel sector – low PPI • High-end hotels appear to give higher PPI per tourist • Small individual restaurant sector – high PPI • Less spent in tours and excursions than on retail– suggests an under-usage of cultural tourism resources • SMES retail sector dominated by non-Zanzibaris through access to supplies for prominent products and prominent locations. SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

18. SUMMARY OF MAIN FINDINGS • 6. Informal sector is significant: formalisation in some cases will improve revenue and customer experience, in others will reduce profitability through tax. • 7. Agricultural linkages hindered by variety, quality and high seasonality of produce. • 8. Only more wealthy fishers can engage with tourism but face lack of current market information and high perishability. SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain AnalysisWay forward

19. INTERVENTIONS: • Awareness raising on SPPT • Employment • Linkages • SME development SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

20. Way forward in Zanzibar DMA:Co-ordinate in interventions by different development partners and local stakeholders • “Anchor” SPPT approach in MKUZA update, tourism as lead sector • All relevant the stakeholders in the government involved and plan for MKUZA implementation workshop • - Continue hospitality training for Zanzibaris • - Work towards a Train the Trainers Program • Strengthen agricultural linkages and others • Analyse SMEs and market for their products SPPT - The Destination Management Approach TOURISM: MORE VALUE FOR ZANZIBAR Tourism Value Chain Analysis

21. Responsible Tourism Certification Schemeand the SPPT Context • Within a destination, a common vision needs to be developed among all stakeholders as a basis for a Destination Management Plan:Where do we want to be in (X) years time? • Ensure the commitment of all stakeholders • Sustainable Pro Poor Tourism does not necessarily need a Certification Scheme, can be a useful tool. • Important to understand Responsible Tourism Criteria • Certification should be started and implemented by an independent body. SPPT - The Destination Management Approach

22. AHSANTENI SANA