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Defining Your Own Logistics Competitive Weapon

Discover how logistics can become a front-end strategy that informs and supports your entire business plan. Learn from industry leaders and successful companies on how to transform your supply chain into a competitive advantage.

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Defining Your Own Logistics Competitive Weapon

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  1. Defining Your Own Logistics Competitive Weapon With Adrian Gonzalez September 13, 2017 2:15 PM

  2. Supply Chain is Your Business Plan “We’re seeing a dynamic shift in the relationship between business plans and logistics, a shift from the perception of our industry as a back-end process to a front-end strategy that informs and supports the entire business plan. Your supply chain strategy in effect becomes your business plan.” – Michael Eskew, former Chairman & CEO,UPS at CSCMP Annual Conference 2002

  3. Prime: Amazon’s Killer Weapon Average Spend Per Year We’ve grown Prime two-day delivery selection from 1 million items to over 30 million, added Sunday Delivery, and introduced Free Same-Day Delivery on hundreds of thousands of products for customers in more than 35 cities around the world…Prime Now offers members one-hour delivery on an important subset of selection [and serves] members in more than 30 cities around the world. Amazon Prime members spend on average about $1,100 per year, compared to about $600 per year for non-members.

  4. SC@Intel: Supply Chain as Expert Resource • 50+ customer engagements • 6 deal wins • 7 proof-of-concepts launched • $30 million in new revenue

  5. Educating Sales on Power of Logistics “Our ability to respond quickly and effectively to fluctuations in demand, adjust order sizes and delivery frequency as required, and provide timely and accurate visibility to orders, inventory, and other metrics are all competitive weapons — let’s use them to our advantage!” -- VP of Logistics, large food manufacturer

  6. How to cross the chasm? Logistics as a Cost Center Logistics as a Competitive Weapon

  7. Discussion Questions • What are the main challenges? • How do you overcome them? • Who needs to be involved? • What is the role of your logistics partners?

  8. How to get started? • Focus on Customers: Understand Their True Requirements and Expectations • Link the Value of Supply Chain and Logistics to the Company’s Strategy and Business Plan • Promote Enhanced Collaboration Between Supply Chain, Logistics, Sales, Marketing, and Customer Service • Leverage the Knowledge, Expertise, and Resources of Your 3PL partners

  9. Thank You

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