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Turning Search into Find

Explore successful and failed search engine interfaces for various sites. Learn to design engaging query and result interfaces catering to diverse user needs. Enhance site usability and boost user satisfaction.

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Turning Search into Find

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  1. Turning Search into Find Peter Merholz peterme Creative Director, Epinions.com http://peterme.com/webnyc peterme@peterme.com

  2. As taxonomies grow unwieldy, search engines are perhaps the primary way users navigate a site. peterme

  3. Search engines are woefully under-designed, usually simply tacked on to an existing mess peterme

  4. Search engine interfaces must be considered in the context of your visitors' tasks--often one-size does not fit all peterme

  5. In this talk we'll study successful and unsuccessful search engine interfaces across a variety of different site types. peterme

  6. Search engine interfaces are typically broken down into two components: • The query interface • 2. The results peterme

  7. The query interface peterme

  8. The query interface • I know exactly what I want. • The least interesting challenge. Just stay out of the user's way. • ‘Kodak DC290’ - Outpost.com, Egghead.com, Buy.com, peterme

  9. The query interface • I have a good idea of what I want. • Sparks.com sentence constructionZagat.com sentence construction.Filtering mechanisms w/in a hierarchy.¶ • Computers.com Immediate feedback. • compare.net peterme

  10. The query interface • I'm researching a general topic--most common • Categories – ‘digital camera’ • Egghead.com, cnet, amazon.com • Browsing through results • Nobody does this well • Remember previous queries • Microsoft knowledge base peterme

  11. The query interface • I have no idea what I want • Offer inspiration • Violet.com • Recommend based on previous likes • Reel.com movie matches peterme

  12. The results interface peterme

  13. The results interface • The information • Necessary • The item in questionAn important identifying attribute • If e-commerce, price peterme

  14. The results interface • The information • Nice to have • Ratings – amazon.com • Context – latimes.com vs nytimes.com • Pictures – pets.com vs petopia.com peterme

  15. The results interface • The information • Unnecessary URLs – 3com.com SKUs – outpost.com peterme

  16. The results interface • The information - miscellany • Don't grid for the sake of it. – outpost.com • Abject hideousness – ibm.com support search peterme

  17. The results interface • Emphasize "top" results – borders.com • Single best result IBM.com, Apple.com • Prepared by people peterme

  18. The results interface • Number of results • Dreaded 0 • 1 result – go straight to product (garden.com v reel.com) • Too many peterme

  19. The results interface • Sorting • Default and user determined • Relevance – how? • Popularity – bestselling, most page views • Price • Date • Distance peterme

  20. The results interface • Filtering • Amazon.com's age filter • Keyword filter • "within these results” - eBay • Adjusting on the fly – Yahoo! Classifieds peterme

  21. The results interface • More info • Images/no images, a la Staples.com • "zoom" a la Garden.com peterme

  22. The results interface • Paging through results • Users don't • Depends on sort • Alphabetical--letters along bottom (not citysearch.com) peterme

  23. The results interface • Acting • Buying • Saving for later • More like this peterme

  24. The results interface • Helping people • Correcting typos Amazon.com – “Mount Everist” • Search in another place Bn.com title search for ‘intuit’ peterme

  25. A case study--Sparks.com • Goal: lead people to the perfect greeting card • Understood: with rare exception, people don't know the exact card they want; just the occasion it is for. peterme

  26. Sparks.com Query interface • Keyword searchCard finder • Sentences more understandable than boolean operators peterme

  27. Sparks.com Results interface • Look like a card rack at the store • Quick scan for appeal • Clever: rollover for text • Buy or get more info peterme

  28. Results throughout the experience • Browse through list • Return to results • "zoom" mental model peterme

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