1. Lindsey Newcomb Digital Marketing & Direct Mail Manager Isle Casino Hotel Waterloo Facebook Marketing

2. About the Isle • 6,300 Facebook Fans • Post 6 – 8 times a week • Average Reach per post: 3,500+ • Highest Reaching Post: 10,000 • No Facebook Ads • Reach existing & new audiences • Low-End Fan Club members • Non – Fan Club members • Younger demo • People who have never visited • Our Facebook Demographics • Largest demo: 25 -34 • Most interactive: 34 - 54

3. Why Would Someone LIKE Your Facebook Page • Exclusive Offers • Information • Employees • Because their friends like you • Engaging Content

4. Why Would Someone Unlike Your Facebook Page • Fans Feel Like You’re Spamming Them • 80/20 Rule • Post too often (46%) • Infrequent Posts (14%) • There’s nothing in it for them

5. EdgeRank • What is Edgerank? • EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.

6. Expanding Your Reach By Edge Type 1.) Text 2.) Photo 3.) Website Links 4.) Shared Content 5.) Events

7. Expanding Your Reach • Post at Optimum Times • Use Your Facebook Insights • Consider Your Competition

8. Expanding Your Reach • Reached 4,250 people • 181 Likes • 30 Comments • TIP: • Use Facebook’s schedule feature • Set up mobile or email notifications

9. Expanding Your Reach Post statuses that encourage interaction!Know your audience! • Fan’s Tagging • Shares • Comments • Likes

10. Expanding Your Reach With Exclusive Offers • $19 Hotel Deal • Book hotel rooms that would otherwise be vacant • Increase food & beverage sales • Increase casino attendance & play • Facebook Fan Benefit • Increased audience reach • Increased page likes

11. Expanding Your Reach With Contests • New Facebook Promotional Rules • Third-party apps • Likes or Comments as ways to enter or vote • Message • Shares not allowed

12. Contests (continued) • Increased Reach • Reason to Like Page • Third Party Credibility