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Global Demand Driven Research- system solutions. Östen Ekengren IVL-Swedish Environmental Research Institute Osten.ekengren@ivl.se Stockholm Cleantech EUCETSA EBTC-India SEC-CHINA.
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Global DemandDriven Research- system solutions Östen Ekengren IVL-Swedish Environmental Research Institute Osten.ekengren@ivl.se Stockholm Cleantech EUCETSA EBTC-India SEC-CHINA
The world population is increasingly urbanGlobal population by typeof area and by region – 1950-2050 Population in millions 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 ■Urban - Less developed ■Rural - Less developed ■Urban - More developed ■Rural - More developed 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008
Global economic power is shiftingTop 10 economies by GDP in 2050 Source: Goldman Sachs, BRICs and Beyond, 2007
What we have: A treatment facility Problems/Challenges • The water sector is a major energy user • GHG emissions • Treated water is not used • Outflows may contain pollutants, viruses, pathogens, pharmaceutical residues etc. • Sludgeseen as a problem GHG out Sewage works Treated Water out Wastewater in Sludge out Energy in
What we want: A production facility Opportunities • Waste as a resource • Net energy production • Nutrients recovery/reuse • Improvedtreatment (P,N Pharmaceutical residues) • Water reuse Energy out Nutrients out Sewage works Water reuse Wastewater in
From concept to exports Packaging and business development SP 3 Incubator SP 5 Investment SP 6 Export SP 4 Development SP 1 & 2 Technical visits SP 7 13th European Forum on Eco-innovation
Barriers-solutions-opportunities • Invest in demand driven research • Invest in the Clean Tech companies presentinglow Life CycleCost Technologies • Demo installations should be supported • Customersdemanding solutions exceeding the capacityof the product/company • System solutions-new combinations- needofregulation-needof new business models • Morethanwell-developedtechnology is neededtosellefficiently • Co-operatemorebetweencompanies, countries and continents
Why EBTC? • European Service Provider – EBTC is working with European organisations, bilateral Chambers of Commerce and Embassies to leverage existing efforts and build synergies. • Global Europe Strategy – EBTC in India is part of the EU’s strategy to enhance Europe’s competitiveness in a globalised market. • Knowledge of the Indian Market – EBTC publishes periodic studies and reports on the Indian market scenario and has the practical know-how in all aspects of doing business in India. • Technical Expertise – EBTC has experts working in the focus sectors of Biotechnology, Energy, Environment and Transport. • Network – EBTC is well connected with government organisations, R&D institutes, private companies, financial institutions and industry associations across India. • Geographical Coverage – With headquarters in New Delhi and regional offices in Kolkata, Mumbai and Bangalore, EBTC’s network stretches across India. 13th European Forum on Eco-innovation
Guiding European Businesses to India EBTC services: taking European companies from the point of considering the Indian market to implementing their projects Step 1 Market Insight • Guidance on doing business in India • Information on regulatory framework • Information on market access barriers • Intellectual Property Rights (IPR)- Help desk • Focused market reports Step 2 Market Access Roadmap • Screening of projects in India at national or state level • Identification of potential business partners • Design of market entry strategy • Customised market intelligence Step 3 Market Strategy Implementation • Proactive incubation services to acclimatise with minimum risk and costs • Hands-on-support in bidding for projects • Assistance in finalising pilot projects • Liaising with government and financial institutions 13th European Forum on Eco-innovation
Global demand driven research and dissemination. • Financing. Early stages and first installation. More life cycle cost driven approaches. • Demonstration sites boost the interest from academia, applied researchers, SMEs , largecompanies , investors and the customers. • To be memberofone or morenetwork is important. • Governments (legislation, labelling, BAT, standards) and politicalleadershipshouldpromote the sustainableinfrastructureinvestmentsin developingcountries. • SMEs and largecompanies from different countriescanbettercompete on the world market whenthey co-operate. • Europeancountrieswill be moreresourceefficientifwe co-operate in the export to the BRIC countries. (No business withoutfinding the customer) • Establishstrategic research co-operation with BRIC countries. 13th European Forum on Eco-innovation