Evolving Models for Digital Educational Resources at Indiana University
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In June 2010, Brad Wheeler, Vice President for IT and CIO at Indiana University, presented innovative models for digital educational resources that extend beyond traditional textbooks. The presentation discussed various multimedia content, annotations, simulations, and collaborations. Challenges like the rising costs of textbooks were addressed, alongside the exploration of digital rights management and access across multiple devices. Indiana University's pilot program sought to dramatically reduce textbook prices through strategic partnerships and innovative pricing models, aiming to reshape educational resource access.
Evolving Models for Digital Educational Resources at Indiana University
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Evolving Models for Digital Educational Resources Brad Wheeler Vice President for IT & CIO Indiana University June 2010
Acceleration in Reader Innovation http://www.theonlinemom.com/images/eReaderMotange.jpgtange.jpg http://en.wikipedia.org/wiki/File:Ibm_pc_5150.jpg http://t2.gstatic.com/images?q=tbn:ZVsmpPZtuOYMdM:http://goodereader.com/images/ereaders.jpg http://images1.everyjoe.com/files/2009/10/bn_nook1.jpg
Yields New Channels for Textbook Content http://si.wsj.net/public/resources/images/PJ-AQ526_ETEXT_D_20090715144315.jpg
Educational Resources • Beyond Traditional Static Textbooks • Comprehensive Educational Materials • Multimedia Content • Annotation & Collaboration • Simulations • Tutorials Access & Experience! Cost?
Cost Concerns and Scrutiny http://www.insidehighered.com/views/2009/05/green
Cost of Books and Supplies http://admit.indiana.edu/cost/tuition.shtml
20 Large Courses - Cost of a Textbook 2009 - Biology, Business, Chemistry, English, Folklore, Geology, Linguistics, Mathematics, Psychology, Statistics, and Sociology Used Book at Online Retailer 64% of new list price Used Book at IU Bookstore 74% of new list price Sell Back Success? 67%-75% Students NO 25%-33% Students YES 40% net cost One semester of access 65% net cost
Parallel Paths Emerge OPEN Textbook Cost Problem? COMMERCIAL CourseLoad
Evolving Commercial Models A limited window to influence the market: • Price? • Payment Model?... (Student? Institution?) • Printing… (Allowed? Restricted?) • Length of Access?... (Years? Days?) • Digital Rights Management Restrictions? • Allowed Devices?... • PC, Kindle, Nook, Android, E-Reader, iPad, iPhone, etc.
Textbook Rentals with B&N http://upload.wikimedia.org/wikipedia/en/9/93/Ivy_Tech_CC_Logo_200.png http://upload.wikimedia.org/wikipedia/en/4/42/Ball_Logo.png http://upload.wikimedia.org/wikipedia/en/thumb/8/89/Indiana_State_University_Seal.svg/180px-Indiana_State_University_Seal.svg.png http://newsinfo.iu.edu/news/page/normal/14279.html
2009/2010 Pilot Program • Pilot Program - Partnership with CourseLoad, LLC • Focused on widely used textbooks (Biology, Business, English, Folklore, Mathematics, Chemistry, Linguistics) • Full PDF and CLIP with $20 option to print • Educational Resources Fee ($0 to students for pilot) • Like a course/lab fee • 100% sell through = dramatic drop in price from publishers • 30-35% of list price for all students • Concessions in Digital Rights Management, unlimited printing, and continued access during degree
A Third Option for Trial OPEN IU Authored Materials w/fee LOCAL Textbook Cost Problem? CourseLoad COMMERCIAL
Strategy • Engage many purposeful pilot trials 2010-12 • Devices, software • Content providers • Payment models • Variety of courses, professors • Student assessment of experiences, costs • Influence the market for educational resources offers in price and features