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Strategic Marketing Team Meeting 1/16/2013

Strategic Marketing Team Meeting 1/16/2013. Sprint Planning. Customer Vision. Our customers will choose us as their preferred partner for knowledge solutions because we anticipate , understand and exceed their needs. Strategic Marketing Mission.

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Strategic Marketing Team Meeting 1/16/2013

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  1. Strategic Marketing Team Meeting1/16/2013 Sprint Planning

  2. Customer Vision Our customers will choose us as their preferred partner for knowledge solutions because we anticipate, understand and exceed their needs.

  3. Strategic Marketing Mission To develop, implement and manage innovative customer centric programs designed to support, anticipate and delight customers while helping us achieve our enterprise business objectives.

  4. Strategic Marketing Department Adam Carmichael Sr. Dir. Strategic Marketing Open Project Coordinator Vanessa Valore Dir. MarCom & PR OPEN Dir. of SM and Communities OPEN Dir. of Research & Analytics Kathy Hinkle Dir. Strategic Marketing Open Project Coordinator Kara Davis PR Manager Laura Burns Community Manager Suzanne Kinsler Research Analyst HollyAnn Clayton Dir. Strategic Marketing Becky Hemmert MarCom Specialist Lisa Rosso Dir. Strategic Marketing Marketing Strategy & Project Leads Cross Functional Teams

  5. A Map of Agile Marketing Develop customer stories Prioritize Manage backlog Daily stand ups Two week sprints Measure often VOC-focused sprints “Scrum” Team Measure Measure Content Media Brand & Design Digital Social Communications Research & Analytics Functional Teams Multiple scrum teams in parallel

  6. Agile Marketing Framework = In good shape/as planned = some progress/just begun = stuck/not started

  7. Role Descriptions

  8. House O’ Brands Engaging the Next Generation CTS KAS

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