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Join us for a transformative journey in business planning over 10 weeks. Participants will develop a formal business plan encompassing essential components such as entrepreneurship fundamentals, idea development, marketing strategies, competitor analysis, organizational structure, technical developments, and risk assessment. You'll engage with guest speakers and gain valuable insights to finalize your plan. Whether you’re looking to harness an inherited £100k or simply explore innovative ideas, this program will equip you with the skills and knowledge necessary for entrepreneurial success.
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SESSION 3: IDEA DEVELOPMENT
TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure Week 6: Technical developments and Risk assessment Week 7: Finance Week 8: Integrating and control Week 9: Guest speakers Week 10: Summary
CONTACT DETAILS SURGERY HOURS On Request
Mind stretchers • You have inherited £100k and want to invest that into a new business. What business would it be? • What was the most interesting business idea you have ever seen but totally useless?
Idea vs. Opportunity • Idea = timeless and useless! • Can only implement opportunity! • Opportunity is: • Attractive • Durable • Timely • Adding value
Idea implementation ratio 3-5 ideas 100 ideas
PROCESS Identifi- cation of ideas Entrepreneur Other people Profile of Entrepreneur Profile of Other people Testing of ideas Reject idea Organisation Financial Technical Feasibility Market Competition Reject idea Implementation Evaluation
Where do I find ideas? • Analysing trends • Changes in legislation (e.g. waste) • Social changes (e.g. more health orientated) • Technological (e.g. Post Office vs. E-mail vs. Courier) • Observation (e.g. needs and what people are complaining about)
Macro trends • http://www.jonathanmacdonald.com/?p=3986 • http://successfulbusinessleadership.ibc01.com/index.php/think-about-the-big-picture/ • http://www.prweb.com/releases/2007/12/prweb574180.htm • http://www.landprojectsuk.com/index-special-offer.html
Why ideas fail • Not being entrepreneurially • Miss-interpretation of the market • Taking too long to implement idea • Rushing through the processes and overlooking important information • Nothing unique in the idea • Entry barriers too high
Exercise • Identify three business ideas which you can implement. • What are the critical success factors for each?