1 / 8

Understanding Rhetorical Appeals in Advertising

This lesson guides you through the analysis of rhetorical appeals—ethos, pathos, and logos—in advertisements. By examining different ads, students will learn how ethical appeals encourage safe behavior, emotional appeals connect with consumers' feelings, and logical appeals promote products effectively. Engage in group discussions and activities that challenge you to identify these rhetorical strategies in various advertisements while developing a deeper understanding of persuasive techniques. Enhance your critical thinking and advertising literacy through collaborative learning.

dai
Télécharger la présentation

Understanding Rhetorical Appeals in Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SB 1.17 and 1.18

  2. Rhetorical Appeals • Take out the notes from the Rhetorical Appeals Videos that you viewed and let’s review!

  3. What appeal is used here? How do you know? This advertisement is an ethical appeal because it encourages the audience to wear their seat belt which is the moral or ethical thing to do.

  4. How about this one? Ethos again! Why?

  5. Next… This ad uses Pathos or emotion to convince the audience not to eatchicken. The chicks are cute and fluffywhichmakes the audience emotionally fond of them and lessinterested in eatingthem.

  6. And lastly…let’s look at Part 1 on page 69 for this ad. This ad appeals to the audience’s logical reasoning. If this company’s orange juice is the only juice that will reduce cholesterol, it makessense that the consumer would want to buy the juice that will make them healthiest.

  7. Take a look • With your group, go to one ad hanging around the room and answer questions 1-9 on page 69 in your SpringBoard book. • When done: • SB page 71. Read the various advertising techniques and work with your group to remember an example for each. • Skip page 72

  8. Go for a walk! • Rotate to the right and look at this ad. • Does it use logos, ethos, or pathos? Note the ad in the correct box on page 74. • Let’s keep rotating! • Stay at the last ad in your rotation and with your group answer questions on page 75 and complete the box on page 76.

More Related