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1. TENNIS INDUSTRY SALES 2004 - 2007 3+ YEARS OF CONSISTENT GROWTH
4. Tennis - #1 in growth since 2000 among Traditional Sports 6Yr change (2000-2006)
5. The early season survey covered April through June 2007. A total of 438 facilities were interviewed
The late season survey covered July to the end of September 2007. A total of 623 facilities were interviewed
The survey covers the increase/decrease in activity compared to the previous year for: total courts, league play, new players, tournament play
6. Early Season Results
9. Most recognizable professional womens athlete of any sport compared to LGA, Super Bowl, etc
Largest prize money awarded in comparison: Most recognizable professional womens athlete of any sport compared to LGA, Super Bowl, etc
Largest prize money awarded in comparison:
10. Why Tennis, 2 Principles to Remember
11. You Want to Get Your Tennis Facility Built There are a lot of ways to get this done
But, there are necessary steps that need to be taken
To get your facility built, you will need to do this
12. Communicate with Others and with Everybody Voters, Recreation Commission, City Council, Chamber of Commerce, Rotary Club, State Officials, Land Planners and the local blogger and letter to the editor writer
13. Picture This In order to do #1 you will need to accomplish #2 with a vibrant plan, which should be seen as a Picture
Folks will support what they can see
14. San Francisco
15. Tennis is in the Marketplace of Leisure Activities Where is our shelf space, what we do in the beginning will have a large factor where tennis ends up in your community
Your facility design must reflect this
16. To get your facility built you must communicate
17. Grassroots Advocacy
18. What is an Advocate? An advocate has been described as The effort to organize families, children, and individuals within a community to speak and act with a common purpose to push for changes that improve the quality of life locally.
But I think its more than that, so Id like to enlist your help in better defining Advocacy.
Questions Have you ever Please stand up and stay standing.
Captained a tennis team?
Have you ever served on a State/District Committee?
Have you ever served on a Section Committee?
Have you ever coached a child?
Encouraged a friend or family member to learn to play tennis?
Volunteered at a tennis tournament?
Helped start a tennis league?
Served on a CTA board?
Talked to your city leaders about growing tennis in your community?
Talked to your school board about tennis in public schools?
Helped in an organized campaign to grow tennis in your community?
Ever attended a training or seminar to learn more about tennis?
An advocate has been described as The effort to organize families, children, and individuals within a community to speak and act with a common purpose to push for changes that improve the quality of life locally.
But I think its more than that, so Id like to enlist your help in better defining Advocacy.
Questions Have you ever Please stand up and stay standing.
Captained a tennis team?
Have you ever served on a State/District Committee?
Have you ever served on a Section Committee?
Have you ever coached a child?
Encouraged a friend or family member to learn to play tennis?
Volunteered at a tennis tournament?
Helped start a tennis league?
Served on a CTA board?
Talked to your city leaders about growing tennis in your community?
Talked to your school board about tennis in public schools?
Helped in an organized campaign to grow tennis in your community?
Ever attended a training or seminar to learn more about tennis?
19. YOUVE DONE SOMETHING! Youre all advocates! Youve committed yourselves to the game of tennis in some form or fashionYouve done something thats made a difference in your community, you know tennis can improve the quality of life where you live, andYoure all advocates! Youve committed yourselves to the game of tennis in some form or fashionYouve done something thats made a difference in your community, you know tennis can improve the quality of life where you live, and
20. Something about tennis has fueled your passion Something about tennis has fueled your passionSomething about tennis has fueled your passion
21. USTA Advocacy Objectives USTA Advocacy objectives are tri fold.
Build new & renovate existing tennis facilities
Grow in and after school programming
Protect Varsity and grow Recreational tennis on college campuses
USTA Advocacy objectives are tri fold.
Build new & renovate existing tennis facilities
Grow in and after school programming
Protect Varsity and grow Recreational tennis on college campuses
22. National Advocacy Handbook The USTA has developed the Advocacy Handbook as a resource guide to help you sort through the process of how to convince decision makers that your ideas can benefit your community.
How many of you have seen or have this notebook?
How many of you have had the chance to read through the notebook?
Those who have read through it, know it will give you an overview of Advocacy and how it can change communities through passion and drive.The USTA has developed the Advocacy Handbook as a resource guide to help you sort through the process of how to convince decision makers that your ideas can benefit your community.
How many of you have seen or have this notebook?
How many of you have had the chance to read through the notebook?
Those who have read through it, know it will give you an overview of Advocacy and how it can change communities through passion and drive.
23. Channel Your Passion Help to Understand the Advocacy Process Foundation for Starting an Advocacy Project Examples of Advocacy It can give you the foundation and knowledge on which to build an advocacy effort. It also gives great examples of Advocacy projects from around the county and can help you better understand the advocacy process.
It can give you the foundation and knowledge on which to build an advocacy effort. It also gives great examples of Advocacy projects from around the county and can help you better understand the advocacy process.
24. Advocacy in Motion Worksheet
How to organize your project
Identify core leaders
Key Stakeholders
Decision-makers
Potential Adversaries
One of my favorite tools in the handbook is the Advocacy in Motion Worksheet. Its a step by step worksheet on how to organize your project, including how to identify your core leaders, key stakeholders, decision-makers, and potential adversaries.
Well be handing out a sample of these worksheets at the end of the presentation.
One of my favorite tools in the handbook is the Advocacy in Motion Worksheet. Its a step by step worksheet on how to organize your project, including how to identify your core leaders, key stakeholders, decision-makers, and potential adversaries.
Well be handing out a sample of these worksheets at the end of the presentation.
25. Companion Section CD
Along with the National Handbook, comes a Southern Section Toolkit with a companion CD.
This, I like to think of as the How To part of the Kit. It addresses Advocacy on the local level and is specific to CTAs, NJTLs, Schools, Colleges, and State offices.
Along with the National Handbook, comes a Southern Section Toolkit with a companion CD.
This, I like to think of as the How To part of the Kit. It addresses Advocacy on the local level and is specific to CTAs, NJTLs, Schools, Colleges, and State offices.
26. Funding Finder & Economic Impact Study
For example, the CD contains tools like a Funding Finder, to help you locate grants and foundations that can help you fund your project.
It has an actual Economic Impact Study so you can show decision makers the difference tennis facilities can make in your communitys economic development plan.
For example, the CD contains tools like a Funding Finder, to help you locate grants and foundations that can help you fund your project.
It has an actual Economic Impact Study so you can show decision makers the difference tennis facilities can make in your communitys economic development plan.
27. Power Point Presentation & Tennis Needs Survey It has Power Point Presentations from around the country that can be customized for your community decision makers and,
A tennis needs survey so you can poll your community and report back to elected officials.
Both the Advocacy Handbook and the Section CD were created to compliment each other, so you wont find the information repetitive.It has Power Point Presentations from around the country that can be customized for your community decision makers and,
A tennis needs survey so you can poll your community and report back to elected officials.
Both the Advocacy Handbook and the Section CD were created to compliment each other, so you wont find the information repetitive.
28. Building Relationships
Tennis advocacy should occur year round
Establish informal communications and relationship building with the Parks and Recreation staff, Advisory Board members, and elected officials.
As most of us know by now, one of the most important parts of Advocacy is Relationship Building.
How many of you already have a friendly working relationship with your park and recreation staff?
Of you, how many have a city staff holding an official position with your organization? And what would that be?
Thats great because.
Getting to know your Park and Recreation Department personnel is one of the most important things a CTA or any other tennis organization can do for its tennis community.
Tennis advocacy should occur year round through informal communications and relationship building not just with Parks and Recreation staff, but with Advisory Board members, and elected officials.
As most of us know by now, one of the most important parts of Advocacy is Relationship Building.
How many of you already have a friendly working relationship with your park and recreation staff?
Of you, how many have a city staff holding an official position with your organization? And what would that be?
Thats great because.
Getting to know your Park and Recreation Department personnel is one of the most important things a CTA or any other tennis organization can do for its tennis community.
Tennis advocacy should occur year round through informal communications and relationship building not just with Parks and Recreation staff, but with Advisory Board members, and elected officials.
29. Because many of you already know the importance of Advocacy in general, I have chosen one concept in particular for you to take away with you today, and thats Park Master Planning.
Its the one thing that can truly impact the future of tennis in your community, and once understood, unlocks a lot of the mystery about how public tennis facilities are planned and built.
Because many of you already know the importance of Advocacy in general, I have chosen one concept in particular for you to take away with you today, and thats Park Master Planning.
Its the one thing that can truly impact the future of tennis in your community, and once understood, unlocks a lot of the mystery about how public tennis facilities are planned and built.
30. Park Master Planning
Park Master Planning is every tennis organizations opportunity to influence leaders
Long range 15-20 year plan, with updates as often as every 3-5 years
Park Master Planning is every tennis organizations opportunity to influence city leaders about the importance of tennis and tennis facilities in their communities
A Park Master Plan is a 15 - 20 year community park plan. Many communities update their Park Master Plans as frequently as every 3-5 years so they can address the development of individual parks.
So, finding out when YOUR next Park Master Plan update takes place is essential to your tennis community.
Park Master Planning is every tennis organizations opportunity to influence city leaders about the importance of tennis and tennis facilities in their communities
A Park Master Plan is a 15 - 20 year community park plan. Many communities update their Park Master Plans as frequently as every 3-5 years so they can address the development of individual parks.
So, finding out when YOUR next Park Master Plan update takes place is essential to your tennis community.
31. Park Master Planning Phases There are four phases typical of capital project development.
1. Comprehensive Master Planning
2. Project Selection & Budgeting
3. Project Design & Development
4. Project Construction & Completion
There are four phases of Park Master Planning. They are: Review Slide
The first three phases of Park Master Planning should provide scheduled formal meetings that are open to the public, where tennis advocates can influence the outcome of the master plan.
There are four phases of Park Master Planning. They are: Review Slide
The first three phases of Park Master Planning should provide scheduled formal meetings that are open to the public, where tennis advocates can influence the outcome of the master plan.
32. Scheduled Formal Meetings are open to the public
CTAs should plan on participating in every stage of the Park Master planning process knowing it is a long term process.
Completing the process from start to finish can take up to three years before construction begins. Its not something that can be completed or done overnight.
CTAs should plan on participating in every stage of the Park Master planning process knowing it is a long term process.
Completing the process from start to finish can take up to three years before construction begins. Its not something that can be completed or done overnight.
33. Phase 1 Comprehensive Master Planning
Communities develop long range plans (15-20 years)
Expressed community interests and desires impact the plan. Capital project development begins with Comprehensive Planning. This is the long range plan for a communitys park system.
When reviewed, public input is requested by city staff and elected officials. This is when tennis advocates can impact the outcome of the plan. In addition to a statistical basis for the plan, expressed community interests and desires can make a huge impact.
Parks and their facilities are then built out as money becomes available.
Capital project development begins with Comprehensive Planning. This is the long range plan for a communitys park system.
When reviewed, public input is requested by city staff and elected officials. This is when tennis advocates can impact the outcome of the plan. In addition to a statistical basis for the plan, expressed community interests and desires can make a huge impact.
Parks and their facilities are then built out as money becomes available.
34. Tennis advocates must take the initiative to know the timing for plan development As mentioned reviews can take place as often as every 3-5 years to accommodate individual parks.
Tennis advocates must take the initiative to know the timing for the development of the plan.
This is why relationships with city staff and public officials is so very important.
As mentioned reviews can take place as often as every 3-5 years to accommodate individual parks.
Tennis advocates must take the initiative to know the timing for the development of the plan.
This is why relationships with city staff and public officials is so very important.
35. 2. Project Selection & Budgeting Adoption of Annual Budget allows tennis advocates an opportunity to influence Public Officials During the Project Selection & Budgeting Phase, funds are allocated on a yearly basis to finish out park projects.
This process prioritizes project development.
While the Comprehensive Master Plan or (Phase 1) establishes a map for park development, in phase 2, individual park projects are reprioritized annually and other projects might be eliminated or inserted.
During the Project Selection & Budgeting Phase, funds are allocated on a yearly basis to finish out park projects.
This process prioritizes project development.
While the Comprehensive Master Plan or (Phase 1) establishes a map for park development, in phase 2, individual park projects are reprioritized annually and other projects might be eliminated or inserted.
36. Tennis Advocates should attend Public Hearings Prior to the adoption of the budget, public hearings are held which Tennis Advocates should attend . They are yet another opportunity to influence Public Officials for the inclusion of funding for tennis facility development.
Prior to the adoption of the budget, public hearings are held which Tennis Advocates should attend . They are yet another opportunity to influence Public Officials for the inclusion of funding for tennis facility development.
37. 3. Project Design & Development
It is never too late for Advocacy to influence development.
As an individual park project is initiated, a site master plan is developed, again, through a public process.
During the design and development stage, its still not too late for Advocacy to influence the plan.
As individual park projects are initiated, a site plan is developed, again, through a public process.
During the design and development stage, its still not too late for Advocacy to influence the plan.
As individual park projects are initiated, a site plan is developed, again, through a public process.
38. Advocates need to be present If tennis facilities are already being considered at an individual park, advocates need to be present to ensure that these facilities are not replaced by other community recreation needs, and, to influence the scope and scale of the proposed tennis project.
If tennis facilities have not been considered in an individual park plan, advocacy could very easily move them onto the list for consideration, possibly in place of, or in addition to other athletic projects in the plan. In other words (soccer example)
If tennis facilities are already being considered at an individual park, advocates need to be present to ensure that these facilities are not replaced by other community recreation needs, and, to influence the scope and scale of the proposed tennis project.
If tennis facilities have not been considered in an individual park plan, advocacy could very easily move them onto the list for consideration, possibly in place of, or in addition to other athletic projects in the plan. In other words (soccer example)
39. 4. Project Construction & Completion
If you stay engaged throughout the process, your input will be requested
Formal recommendations will be sent to city leaders for final approval In this final phase, if youve been a part of the process and have a working relationship with your city or county staff, you will most likely be asked to participate with design input.
Formal recommendations will be sent from staff to city leaders including Park & Recreations Board, possibly Planning and Zoning, and finally for approval by the City Council or County Commissioners.In this final phase, if youve been a part of the process and have a working relationship with your city or county staff, you will most likely be asked to participate with design input.
Formal recommendations will be sent from staff to city leaders including Park & Recreations Board, possibly Planning and Zoning, and finally for approval by the City Council or County Commissioners.
40. Review
Informal advocacy relationship building - should occur throughout the year.
Seize the opportunity to provide formal input at key public meetings during every stage of the decision making process.
In review, Informal Advocacy should occur year round ask a member of the park staff to serve on your CTA board, put the entire city council on your newsletter mailing list, ask the Public Schools Athletic Director or a Board member to serve on your Advisory Board)
Seize the opportunity When you hear a park plan review is coming up --- [which hopefully you will know about because of your close working relationship with city staff], assign all members of your CTA to at least one upcoming public meeting offer free t-shirts for anyone who will come out to support tennis at those meetings. Make your numbers visible they count!In review, Informal Advocacy should occur year round ask a member of the park staff to serve on your CTA board, put the entire city council on your newsletter mailing list, ask the Public Schools Athletic Director or a Board member to serve on your Advisory Board)
Seize the opportunity When you hear a park plan review is coming up --- [which hopefully you will know about because of your close working relationship with city staff], assign all members of your CTA to at least one upcoming public meeting offer free t-shirts for anyone who will come out to support tennis at those meetings. Make your numbers visible they count!
41. Understand the way your local government operates Take the time to understand the way your local government operates and the timing of the review process
Walk into your Park & Rec Department on Monday and ask to see a copy of the City Park Master Plan, ask when the next review will be held, and when the next individual park plan will be developed ask where future tennis facilities are being planned. If you dont see any, you have a new advocacy project!
Better yet, make sure someone in your organization is also a part of your local government or vise versa.
Take the time to understand the way your local government operates and the timing of the review process
Walk into your Park & Rec Department on Monday and ask to see a copy of the City Park Master Plan, ask when the next review will be held, and when the next individual park plan will be developed ask where future tennis facilities are being planned. If you dont see any, you have a new advocacy project!
Better yet, make sure someone in your organization is also a part of your local government or vise versa.
42. Yikes! Where do I Start??? This may seem like a lot of information to process in one sitting, but weve included recommendations and suggestions on how to get started with advocacy in todays handouts.
Included are:
The 1-2-3s of District/State Advocacy
The 1-2-3s of Community Tennis Association Advocacy
This may seem like a lot of information to process in one sitting, but weve included recommendations and suggestions on how to get started with advocacy in todays handouts.
Included are:
The 1-2-3s of District/State Advocacy
The 1-2-3s of Community Tennis Association Advocacy
43. Integrating Tennis into After-School and Collegiate Outreach How to Integrate Tennis into After-School tennis
And Information on Collegiate Outreach
Hopefully this information will stir your thoughts and help you define how tennis advocacy can impact each of your communities.
How to Integrate Tennis into After-School tennis
And Information on Collegiate Outreach
Hopefully this information will stir your thoughts and help you define how tennis advocacy can impact each of your communities.
44. THE BIG SERVE Your Advocacy Website Last but certainly not least, the USTA has just launched THE BIG SERVE -- an Advocacy Website with all of the tools we talked about today and much, much more.
Please register your CTA, NJTL, or yourself on the website. Visit it soon and often!
Before I end, Id like to thank Mary Henderson, Director of Parks, Recreation & Cultural Resources in Cary, NC for her valuable input on this presentation.
Thank you for your time! Ill be here throughout the weekend if you have questions.Last but certainly not least, the USTA has just launched THE BIG SERVE -- an Advocacy Website with all of the tools we talked about today and much, much more.
Please register your CTA, NJTL, or yourself on the website. Visit it soon and often!
Before I end, Id like to thank Mary Henderson, Director of Parks, Recreation & Cultural Resources in Cary, NC for her valuable input on this presentation.
Thank you for your time! Ill be here throughout the weekend if you have questions.
45. 2008 Public Facility Assistance Pre-Screening for Grant Applications
46. 2008 Public Facility Assistance Expanded Category 1 Funding
47. 2008 Public Facility Assistance Provide More Technical Assistance
Planning and Design Consultation
Address the Requests for Information
Continued Assistance with QuickStart Program
48. 2008 Public Facility Assistance Monthly Submission Deadlines
Provide advocacy support
49. 2008 Public Facility Assistance Web Based Technical Resource Repository
50. 2008 Public Facility Assistance Technical Training Programs
51. 2008 Public Facility Assistance More Start-Up Grants, Fewer Finish-Up Grants
