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NC State Communications 5-19-10

NC State Communications 5-19-10. Agenda for today’s meeting. Communications planning timetable Television/Magazine effort State COMM Key Messages Television commercials Where do we go from here?. Communications planning timetable. Strategic Communications Plan Outline

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NC State Communications 5-19-10

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  1. NC State Communications5-19-10

  2. Agenda for today’s meeting • Communications planning timetable • Television/Magazine effort • State COMM Key Messages • Television commercials • Where do we go from here?

  3. Communications planning timetable • Strategic Communications Plan Outline • June 21 to Chancellor • June 22 presented to Executive Officers • To include storyboards for TV spot • Key Messages, Internal Communications • Publications and Electronic/Digital to follow • Television Creative begins today! • Deliver final spot by August 16 • First airs Sept. 4, Western Carolina

  4. KEY MESSAGE I:Everything you can imagine • NC State, the largest university in North Carolina, provides big-school opportunities in a global innovation hot spot while fostering a tight-knit community in one of the nation’s most desirable places. • Aligns with: • Producing leaders for the state, nation and world • Creating educational innovation

  5. KEY MESSAGE IIDriving the economy every day • NC State provides results that drive the economy – bringing critical thinking skills and discipline-based knowledge to all sectors of society through education, dynamic discoveries, and solutions to real-world problems. • Aligns with: • Fueling economic development

  6. KEY MESSAGE IIISolutions for your world • NC State touches lives. With North Carolina roots and a global reach, we deliver solutions that anticipate and meet the needs of society. • Aligns with: • Improving health and well being • Driving innovation in energy and the environment

  7. Television commercials – Past & Present

  8. Speed bumps – Red means go

  9. Gateway – Red means go

  10. Big ideas – Red means go

  11. Knowledge is the prey

  12. We all go to NC State

  13. http://www.blessyourheart.biz/media/Wishes/

  14. KEY MESSAGE IVWe all go to NC State! When the stakes are high, and the dreams are big. And the world we build for our children depends on how we answer some very tough questions. We all go to NC State!

  15. Television Creative • Television Creative begins today! • Deliver final spot by August 16 • First airs Sept. 4, Western Carolina • We want your ideas. We want ideas from your peers. We want ideas from your faculty • Send those ideas to me by June 2 • Mark Dearmon, Donna Barnes, Stephanie Hlavin will coordinate the effort w/ my office

  16. Target Audiences • Alumni • Their pride in NC State • Students • Their pride in NC State • Faculty and Staff • Enhance their pride in NC State • Everyone else • NC State is worthy of our support

  17. NC State Communications

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