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NC State University's Strategic Communications Plan: Enhancing Unified Messaging

The NC State Communications Network aims to enhance the university’s overall communications efforts and ensure consistent messaging throughout the institution. Our goals include developing a strategic communications plan, promoting professional training, and maintaining high standards of ethics. The plan, set for completion alongside Chancellor Woodson's strategic planning initiative by Fall 2011, focuses on strengthening the university's brand and maximizing communication strategies. This concerted effort is designed to promote unity and pride within the NC State community while effectively communicating our initiatives.

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NC State University's Strategic Communications Plan: Enhancing Unified Messaging

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  1. NC State Communications NetworkState COMM

  2. Structure and Mission • To enhance and maximize the overall communications efforts of NC State University, and to assist in the development and implementation of coordinated and consistent university-wide messages

  3. Goals • Develop a university-wide strategic communications plan • To consistently communicate unified university-wide messages and initiatives to NC State Communicators • To serve as a clearinghouse of time-critical messages on NC State issues, incidents and plans • To coordinate and promote professional training and development opportunities for its members • To monitor and capitalize on shared resources and ideas among members to best serve NC State’s overall communications mission • To maintain the highest professional standards and ethics, and promote a spirit of unity and pride among members

  4. Strategic Communications Plan • A coordinated, campus-wide effort to promote strategic communications • Strengthen the university’s brand and unify key themes and messages • Maximize use of available research and resources • Identify and propagate best practices and the most cost-effective communications strategies • Provide guidance where needed

  5. Strategic Communications Plan • Anticipated timing • Outline completed May/June 2010 • Final plan completed with Chancellor Woodson’s university strategic planning initiative • FALL 2011

  6. Strategic Communications Plan • Impact on Branding Campaign • Television & Print • NC State is North Carolina’s university. We produce more graduates than any other university in the state, we have more students than any other university in the state. We have the largest faculty and staff of any university in the state, we have facilities in every county in the state and we create more jobs and economic impact than any other university in the state.

  7. Committee Updates • Marketing & Public Relations • Web & Electronic Communications • Internal Communications • Publications

  8. NC State Communications NetworkState COMM

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