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Tiger Woods' Controversial Nike Ad: Smart Marketing or Creepy?

Nike's latest 30-second ad featuring golf legend Tiger Woods has sparked mixed reactions. In the background, a voiceover from Woods' deceased father raises questions about the ethical implications of using personal narratives in advertising. As Woods prepares to return to the PGA Tour after public scandals, the ad raises important discussions around endorsements, public perception, and personal redemption. Can fans overlook Woods' past indiscretions, and did Nike successfully connect with audiences in a tasteful way? Share your thoughts.

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Tiger Woods' Controversial Nike Ad: Smart Marketing or Creepy?

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Presentation Transcript

  1. Return to the Green Liz Stewart Heidi Kehl

  2. Image of before scandal

  3. Smart Marketing or Creepy? • Nike releases controversial ad with Tigers deceased dad speaking in the background • 30 second ad • Mixed reactions • Smart marketing or creepy? What do you think?

  4. Endorsements Lost EndorsementsFuture Endorsements • Gillette Nike fully • Accenture EA Sports • Gatorade • AT&T • American Express

  5. Regaining self image • Made public apologies about affairs • Left marketers in charge of reinventing his image • Brave to face the crowds • People not sure how to react to his return to the golf course

  6. What the future holds • General consensus is that not much will change on the green • Second appearance on PGA tour will be better measurement of Tiger’s return

  7. Discussion Questions Do you think fans will forget Tiger Woods personal indiscretions and continue their support? Do you think Nike did a good job connecting with fans by presenting Tiger’s deceased father in their advertisement?

  8. References ) Hsu, Cindy. Tiger's Nike Ad: Smart Marketing Or Just Creepy. http://wcbstv.com/topstories/tiger.woods.ad.2.1620797.html http://www.youtube.com/watch?v=nLxOs3tMqhM http://www.altuse.com/upload/products/images/1000/294/Golfball.jpg

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