Chapter 11 Political Socialization and Public Opinion - PowerPoint PPT Presentation

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Chapter 11 Political Socialization and Public Opinion

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  1. Chapter 11Political Socialization and Public Opinion  To Accompany Comprehensive, Alternate, and Texas Editions American Government: Roots and Reform, 10th edition Karen O’Connor and Larry J. Sabato  Pearson Education, 2009

  2. Political Socialization • The way people acquire their political values. • Family members. • School and peers. • Media, especially television. • Religion. • Demographics: race, ethnicity, gender, age, and region. • Outside events.

  3. History of Public Opinion Polls • Successes of Literary Digest from 1920-1932. • Used straw polls to make predictions. • Literary Digest was incorrect in 1936; error in sample. • George Gallup made correct prediction. • Gallup was a pioneer in scientific public opinion polls. • Continues to be successful today.

  4. Conducting Public Opinion Polls • Determining content and phrasing questions. • Selecting sample. • Common methods are random or stratified sampling. • Contacting respondents. • Random digit dialing is most popular.

  5. Types of Political Polls • Push polls are used to influence opinion. • Tracking polls are taken on a daily basis. • Exit polls are taken after leaving a polling place.

  6. Shortcomings of Polling • Must consider margin of error. • May make errors in selecting the sample. • Polls limit respondents’ options. • People may not have enough information to answer. • Measures of intensity may be imprecise.

  7. Influences on Public Opinion • Political socialization. • Personal benefits. • Political knowledge, or lack thereof. • Cues from leaders. • Political ideology.

  8. Effects of Public Opinion • May influence the course of public policy. • Some critics argue this weakens democracy. • Creation of bandwagon and underdog effects.

  9. AV- Racial and Ethnic Attitudes  Back

  10. Figure 11.1- First-Year Student Ideology  Back

  11. Figure 11.2- Religious Self-Identification  Back

  12. Figure 11.3- Views on Hurricane Katrina  Back

  13. Figure 11.4- The Gallup Poll  Back

  14. Figure 11.5- Opinion on Gas Taxes  Back

  15. Figure 11.6- Random Digit Dialing  Back

  16. Figure 11.7- Daily Tracking Poll  Back

  17. Figure 11.8- Public Opinion on Iraq  Back

  18. Table 11.1- Gender Differences  Back

  19. Table 11.2- Political Knowledge  Back