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Mastering Advertisement Elements for Effective Communication

Understand the use of advertisement components to communicate targeted messages. Explore the purpose and impact of elements like headline, illustration, copy, and layout in ads. Learn how businesses can leverage these components to achieve advertising objectives and create brand identity. Discover the significance of color, image/art, typography, and layout in conveying a brand's message effectively across various media platforms.

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Mastering Advertisement Elements for Effective Communication

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Presentation Transcript

  1. Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

  2. Vocabulary • Headline • Illustration • Identification • Copy • Layout • White space

  3. Explain the purpose of each element in an advertisement

  4. Describe the purpose of an ad’s layout

  5. Identify approaches businesses can use with headlines to achieve thead’s objectives

  6. Explain ways businesses can use illustrations in advertisements to focusreader’s attention on the product

  7. Describe copy techniques that businesses can use to create desire for a product in a print advertisement

  8. Identify types of information contained in the identification element of advertisements

  9. Discuss the impact of color on an advertisement’s message

  10. Explain how the image/art used in an advertisement can support or detract from an ad’s message/product being sold

  11. Discuss how the copy should coordinate with the headline

  12. Describe how white space affects the elements of advertisements

  13. Explain how the consistent use of design across media helps to promotebrand identity

  14. Discuss the role of typography in creating brand identity

  15. Describe the impact of layout in creating brand identity

  16. Explain the importance of coordinating an ad’s style with its other elements

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