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Understand the use of advertisement components to communicate targeted messages. Explore the purpose and impact of elements like headline, illustration, copy, and layout in ads. Learn how businesses can leverage these components to achieve advertising objectives and create brand identity. Discover the significance of color, image/art, typography, and layout in conveying a brand's message effectively across various media platforms.
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Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.
Vocabulary • Headline • Illustration • Identification • Copy • Layout • White space
Identify approaches businesses can use with headlines to achieve thead’s objectives
Explain ways businesses can use illustrations in advertisements to focusreader’s attention on the product
Describe copy techniques that businesses can use to create desire for a product in a print advertisement
Identify types of information contained in the identification element of advertisements
Explain how the image/art used in an advertisement can support or detract from an ad’s message/product being sold
Describe how white space affects the elements of advertisements
Explain how the consistent use of design across media helps to promotebrand identity
Explain the importance of coordinating an ad’s style with its other elements