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San Francisco Symphony Social Media Outreach. Factors for success Supportive culture, thought leaders Preparation and education Willingness to learn Willingness to listen Willingness to think and act or respond quickly Be human Give people an incentive to share, read, or participate
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San Francisco SymphonySocial Media Outreach Factors for success • Supportive culture, thought leaders • Preparation and education • Willingness to learn • Willingness to listen • Willingness to think and act or respond quickly • Be human • Give people an incentive to share, read, or participate • Establish criteria for success • After the ecstasy, the laundry
Jean ShirkSan Francisco Symphony • jshirk@sfsymphony.org • @sfsymphony • @bean • 415-503-5420 • http://community.sfsymphony.org • www.facebook.com/sfsymphony • http://twitter.com/sfsymphony • www.youtube.com/sfsymphony • www.foursquare.com/venue/112731