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Monsanto’s March into Biotechnology

Monsanto’s March into Biotechnology. A Case Study Analysis by: Ryan Batla, John Ebert, Courtney Green, Jessica Miller, & Wenyan Qi. December 1, 2005. Outline. Executive Summary Issues Involved Problem Statement Key Decisions Creating Issue Alternatives Recommendation Action Plan.

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Monsanto’s March into Biotechnology

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  1. Monsanto’s March into Biotechnology A Case Study Analysis by: Ryan Batla, John Ebert, Courtney Green, Jessica Miller, & Wenyan Qi December 1, 2005

  2. Outline • Executive Summary • Issues Involved • Problem Statement • Key Decisions Creating Issue • Alternatives • Recommendation • Action Plan

  3. Executive Summary

  4. Issues Involved • Senior Vice President of Research and Development is close to retirement • Redundancies in Research & Management • No products on market after 6 years of research

  5. Problem Statement • Who should replace Howard Schneiderman? • One or Multiple Replacements? • Retain centralized structure or organize through departments • Must lower overhead costs • Must put products on market

  6. Problem Assessment • Three main markets • Plant Agriculture, Animal Agriculture, Pharmaceuticals • No products on market yet • Short term vs. long term focus • Redundancies in Research • Acquisition of Searle

  7. Pros Maintain Status Quo Centralized focus in company Cons Bounded Rationality Company getting too big to know all Alternative 1 1 Replacement for VP Research

  8. Alternative 2 3 Replacements by Market • Cons • Less Knowledge Sharing • Increased Overhead Costs • Pros • Focus on Short-term, Mid-term, Long-term • Individual Focus on Strengths

  9. Alternative 3 3 Replacements by Skill Set • Cons • More Communication • Increased Overhead Costs • Pros • Encourage collaboration between like groups

  10. Recommendation • 3 Replacements by Skill Set • Chief Technology Officer • EVP Manufacturing • EVP Commercial Acceptance • Offers better management of labor force • Avoids bounded rationality • Create and maintain strategic alliances and network relationships

  11. Action Plan • Start looking for positions before Schneiderman retires • Eliminate redundancies in company • Time focus as appropriate per product • Get products on market

  12. Summary • Needed to find a replacement for VP and old system • Recommend they hire 3 by skill set • Will help reduce redundancies and improve efficiency

  13. References • http://www.monsanto.com • “Monsanto’s March into Biotechnology”

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