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Crafting Your Personal Brand: Make Your Digital Echo Resonate

In today's digital world, your online presence is vital for career success. With 87% of recruitment processes leveraging social media, constructing a compelling personal brand is crucial. This guide explores the importance of managing your digital echo—what you project online and how it's perceived by potential employers. Learn to shape your identity, connect with your network, and stand out in a competitive job market. From LinkedIn optimization to maintaining a personal website, discover strategies to showcase your skills and passions effectively.

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Crafting Your Personal Brand: Make Your Digital Echo Resonate

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Presentation Transcript

  1. Your digital echo It’s a brand you world

  2. Digital echo Whatever you post online is heard somewhere by someone Are you sure it’s the right image you want people/potential employers to have of you?

  3. Recruitment efforts • Companies going online • 87 % of recruitment processes have a social media presence • jobbank.gc.ca • Careerbeacon • LinkedIn • More and more you’re brand becomes important

  4. Associated Press-Viacom poll • Four out of 5 high school and college students say websites are an excellent or good way to interact with fellow students • Just over half say the Internet is useful to look up ratings on teachers • 62 percent say social networking is helpful in interactions with co-workers

  5. Today’s market • University students are facing the biggest unemployment issue in the last 50 years • Use social media and networking • Started as a way to stay connected • Powerful tool to connect with others with a click of a button • Get your name and interests our there • Need a brand –not just who you are, but who you want to be

  6. Who would you hire?

  7. Set yourself apart from other job seekers • Write a simple paragraph highlighting qualities and career highlights • Use social media platforms to differentiate yourself • Let audience experience who you are – your brand • Stay in touch with network to stay top of mind • Put yourself in potential employers’ shoes

  8. What is a brand? • Product • Experience • Person • Match image with brand • Experience people feel towards something • Getting connected is great • Perception is just as important

  9. ‘Your’ brand • Take control of your online persona • Use tools at your fingertips • ‘Your’ brand

  10.  Be aware of photos you post and what other people post on their pages in conjunction to you • Be aware of not only what you post but also how it can be misinterpreted • Why is this important? The Digital Echo

  11. Setting up profiles • Make it easy to find you • Use an email you check regularly • Use an easily recognizable username • Use an image that clearly identifies you on a small scale • Add a one line bio • Include where you live • Find people to follow – ‘Find People’ tab

  12. Setting up profiles • Attend ‘tweetups’ • Let your network know you are looking • Keep followers up to date on your search • Let them know qualifications

  13. Rules of engagement • Don’t push • Be personal • Listen • Don’t swear – even with asteriks • Everything is public

  14. Brand • Not a logo • A collection of perceptions in the mind of the consumer

  15. Brand you world

  16. Brand you world • Personal brands allow individuals to differentiate themselves • We are all brands • If you’re not branding yourself, you can be sure others are • It’s a brand you world • To be in business today, your most important job is to be head marketer for a brand called you

  17. Content • We’re all in the content business • Need strong personal brands • Questions to ask yourself: • What are your goals? • What are you passionate about? • What makes you remarkable?

  18. Brand you • Building effective personal brand takes time • No one-size fits all approach • Develop a brand plan • Craft your identity • Choose the right tools and channels • Create a hub – technical savvy to stand out • LinkedIn badge, Flickr, Twitter feed, SlideShare • 21st C resume • Measure

  19. Online communities of like minded people • Purpose: • Social: stay in touch • Professional: network, build clientele, find jobs

  20. LinkedIn • Over 36 million members • In 200 countries • A new member joins every second • Executives of corporation • Add content by linking blog, Twitter

  21. Work it • Check profile regularly • Post • Join a group/groups • Check out places you want to work and see if you have any connections • Recommendations

  22. Twitter • Use for file sharing • Gathering information • Professional topics

  23. Facebook • Nothing is private • More informal • Easier to go ‘off brand’

  24. Not just for personal videos • Used for job interviews • Self-promotion • Showcase talent and initiative • Use good judgement

  25. http://www.youtube.com/watch?v=5eGHZvhWDLU • http://www.youtube.com/watch?v=YtBD-SnwwiU

  26. Mistakes • Starting without a plan • Thinking what you say is private • Spelling/grammar errors • Don’t limit yourself to one social media site - but don’t create too many • 21st resume • Not completing your profile

  27. Don’t forget to: • Make yourself findable • Connect everything • Cultivate relationships • Start and join conversations

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