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MEMBER OF GROUP 14

MEMBER OF GROUP 14. ROSLAN BIN RAMLI 118866 SAIDATUL ASIAH ABD MANAN S07267  NOREIDAYAH BT. BAHANI S07202 NOORZUNIRA BINTI ABDULLAH S07209  KHAIRUL AIZAN BT.ABD AZIS S07265 . RETAILING IN MALAYSIA: HYPERMARKET VS SUPERMARKET WHO WILL WIN???. BACKGROUND.

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MEMBER OF GROUP 14

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  1. MEMBER OF GROUP 14 • ROSLAN BIN RAMLI 118866 • SAIDATUL ASIAH ABD MANAN S07267  • NOREIDAYAH BT. BAHANI S07202 • NOORZUNIRA BINTI ABDULLAH S07209  • KHAIRUL AIZAN BT.ABD AZIS S07265 

  2. RETAILING IN MALAYSIA: HYPERMARKET VS SUPERMARKET WHO WILL WIN???

  3. BACKGROUND The retail environment in Malaysia has undergone a continuous and marked change over the decades. New facilities ranging from supermarket and superstores to retail warehouse and convenience stores have been added to the retail landscape, much at the expenses of the traditional shophouse. Retail has been one of the most active sub sectors in the Malaysian economy. It is the second biggest contributor to the national GDP, contributing RM31,081 million in 2000 [Eight Malaysia Plan,2001]. However in 2005 it contribute RM37,153 million. It was increasing by 19.5% for the year.

  4. TYPES OF RETAIL IN MALAYSIA SMALL SCALE CONVENIENCE • Hawkers • Wet market UNIQUE GOODS RETAIL TRADE GROUPS LARGE SCALE SHOPPING MALL • Hypermarket • Supermarket • Department store • Discount store • Mid valley • 1 utama • The Curve

  5. Characteristics of hypermarket. • large mass retail shopping outlets with a warehouse appearance retailing products • pay to capital at least minima not less RM 50 billions • must operation if the populations have 350,000 peoples (fixed by government) • major hypermarkets are located in the urban areas

  6. EXAMPLES OF HYPERMARKET: • GIANT HYPERMARKET • MAKRO HYPERMARKET • CARREFOUR HYPERMARKET • TESCO HYPERMARKET

  7. Characteristics of Supermarket. • defined as a store with a selling area of 400-2,500 sq m, selling at least 70% foodstuffs and everyday commodities. • hold promotions according to themes along product lines or from the country of origin. • Provide perishable and non-perishable products.

  8. Example of supermarket • ECONSAVE • BILLION • XTRA • FAJAR • Other small retailers

  9. Cont.. The supermarkets built in the late 1970s and early 1980s, generally in modern architectural style while hypermarket started coming into Malaysia in the early 1990s.

  10. STATISTICS GROWTH OF RETAIL INDUTRY IN MALAYSIA

  11. Total retail sales growth Source: Retail Group Malaysia

  12. Table 1: Gross Domestic Product by Industry of Origin, Malaysia 2000-2005 Source: Eighth Malaysia Plan, 2001

  13. Table 3: Number of Hypermarkets by states in Malaysia Source: http://shoppers.bluehyppo.com/hypermarkets.asp

  14. Table 4: Comparison of Shophouse/shop-office, Shopping Complex and Hypermarket Note: 1- annual increase for year 2000

  15. Table 4: Leading Hypermarket Retailers and their Fascias 2003 Source: 1999-2003 Euromonitor from official sources (including Department of Statistics Malaysia, Kuala Lumpur Stock Exchange, Ministry of Trade and Consumer Affairs), trade press (including The Edge, The Star, Retail Asia), company research, trade interviews

  16. Table 5: Leading Supermarket Retailers and their Fascias 2003

  17. INDUSTRY ANALYSIS • Strengthens of hypermarket • Strengthens of supermarket • Weaknesses of hypermarket • Weaknesses of supermarket

  18. STRENGTHNESS OF HYPERMARKET • Offering lower prices on bulk purchasing • Widest product range • Parking utilities • Special promotion to customers to keep loyalty of customers. • Can used credit card. • introducing new and additional services within their stores such as in-store bakeries, café/food service areas and ready prepared meals to attract more customers to their stores

  19. STRENGTHNESS OF SUPERMARKET • located near to the customers • sell all the commonly demanded food and beverage products • Have a fixed customers • Standard price

  20. Weaknesses of hypermarket • Location is far and not convenience to people • Not all the product is cheaper, it just a way to attract customers to come. • Customer target is people who are located in urban area and middle age (20-40 yrs old)

  21. Weaknesses of supermarket • Need to pay cash immediately. • Do not have variety of brand to customer choose • Doesn’t have any special promotion or discount • Doesn’t have any additional services offer (food stall, rest room, pray room) • Do not concern about hygienic infrastructure

  22. EXTERNAL ANALYSIS • CONSUMER BEHAVIOR • POPULATION • LOCATION • REGULATION

  23. CONSUMER BEHAVIOR • Working women-Prefer one stop, convenience, and value of money shopping • Changing eating habits- No time to cook, there increasing demand of processed food.

  24. Income growth: -shift from daily to weekly shopping. -growing of using credit cards. • Development of infrastructure: • -parking convenience • -transportation

  25. STATISTICS OF POPULATION

  26. LOCATION

  27. REGULATIONS • Effective from April 2002, the government has approved a new set of guidelines for applications to open new hypermarkets in Malaysia: • The minimum capital requirement has increased from MYR10 million to MYR50 million; • Applications to build outlets should be submitted two years in advance; • New hypermarkets cannot be built within a 3.5 kilometer radius of a housing area or a city center; • Operations should be free-standing, which means hypermarkets must operate in their own buildings and not as part of any other complexes; • A socio-economic impact study has to be conducted by the local authorities in the proposed area before any application is considered.

  28. RECOMMENDATIONS: • Being pro-active: Traditional markets (Supermarkets) that sit back and wait for business to come to them will rapidly cease to be relevant. They have to explore ways to attract business by surveying their customers and identifying their needs • Improving facilities: markets should upgrade facilities to promote hygienic condition. • Location: Opening supermarkets at the limited area with a higher number of residents. • CRM: Adapt to consumer trends and seek more viable business model than the existing one. They must enhance the Customer Relationship.

  29. WHO WILL WIN??? BOTH!!

  30. CONCLUSION Hypermarkets will continue to see the fastest growth on retail industry. While traditional Stores(supermarket) will continue to grow but at a much slower rate compared to the large modern retail stores. However, all is not lost for the small retailer. It may be losing out in the urban center but a suburban areas the small retailer is very still much in the picture.

  31. THANK YOU FOR YOUR ATTENTION

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