1 / 13

Strategic Conversations Membership Marketing

Strategic Conversations Membership Marketing. April 29, 2014. Welcome. Membership Statistics As of March 31, 2014 30,826 members 6% ahead of last year 76% overall retention.

darius-langley
Télécharger la présentation

Strategic Conversations Membership Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic ConversationsMembership Marketing April 29, 2014

  2. Welcome

  3. Membership StatisticsAs of March 31, 201430,826 members6% ahead of last year76% overall retention

  4. Membership CategoriesProfessional Members: 65% of totalYoung Professionals: 10% of totalSmall Nonprofit Organizational: 5%Large Nonprofit Organizational: 5%Associate: 2 %

  5. IHQ Discussion Questions Why are your chapter members joining AFP?

  6. IHQ Discussion Questions Why are your chapter members renewing their membership?

  7. IHQ Discussion Questions What membership marketing tactics are working well in your chapter?

  8. IHQ ResourcesNew and Existing • Renewal Schedule and Process • Member Retention Outreach Template • Top Ten Reasons to Join Video • Membership Landing Page • Online Join/Renew Function

  9. Chapter Discussion Topics • Successful Retention Strategies • Value Driven Membership Benefits • Ways to Reach Remote Fundraisers

  10. IHQ Discussion Questions What tools can IHQ provide you with to help with your marketing plans?

  11. Open Discussion

  12. Future Strategic Conversation Topics • NPD – May • President-Elect – June 24th • Education Chair – July • Communications Chair – August • Diversity Chair – September 18 • Next Generation – October 2nd

  13. Thank you for your time and involvement!

More Related