1 / 7

MEMBERSHIP MARKETING DRIVE 2012

MEMBERSHIP MARKETING DRIVE 2012. RETENTION OF MEMBERSHIP. Revisit FIA Value Proposition Branding (more activities) Marketing material. ( RiskSA ) Revisit Website (more marketing oriented) SNAPPY Communication Social Media (Epic) Intermediary Campaign. NEW MEMBER DRIVE. Road Shows

xantha-watson
Télécharger la présentation

MEMBERSHIP MARKETING DRIVE 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MEMBERSHIP MARKETING DRIVE 2012

  2. RETENTION OF MEMBERSHIP • Revisit FIA Value Proposition • Branding (more activities) • Marketing material. (RiskSA) • Revisit Website (more marketing oriented) • SNAPPY Communication • Social Media (Epic) • Intermediary Campaign

  3. NEW MEMBER DRIVE • Road Shows • Regular visits to branches • Breakfasts inviting non members • Regional Conferences • Joint FSB conferences (involve FSB + Inseta) • CPD Points • Regional Coordinators. • Involve branch chairs to identify non members • and arrange visits and presentations. • .

  4. NEW MEMBER DRIVE • Reward system.(every new member- 2 month (R260) • Reward potential members. • Identify list of cancelled members with an offer • to rejoin without penalties(FIA, LUASA, SAFSIA)

  5. NEW MEMBER DRIVE • FSB Data – to identify potential • New applications to be part of industry body • Government tenders • Insurers ST • Identify non members and motivate • New contracts compulsory membership • Visit CEO’s

  6. NEW MEMBER DRIVE • Insurers LIFE • Discovery franchises • Liberty franchises • Momentum franchises • ALL Insurers • Masthead & FPI • Enter into discussions • Duplication • ID non core functionalities

  7. NEW MEMBER DRIVE • Utilize FIA Awards • Representation • Insight magazine • Consumer magazines.(Who and what is FIA) • Multi Nationals • Visit Life and Short Term • Moonstone Relationship – NB!! Material: Brochures available & Why FIA, corporate DVD

More Related