Types of holiday are changing A - Adrenaline Junkies Climbing mountains, skiing glaciers, hang-gliding, bungee jumping, white-water rafting, golf. GROWING B – Beach bums Relaxing on a beach or around a hotel swimming pool; soaking up the sun. STABLE/FALLING C – Culture vultures Enjoy the local culture, visit museums, art galleries, eat local foods. GROWING MOST PEOPLE ENJOY A VARIETY – SOME OR ALL OF THESE – MAKE A HOLIDAY
Activity holidays are growing adventure or “active” travel is 10% of the leisure travel market 2013 - increase in demand for more active holidays. (ABTA)
Cruises are growing 1.2 million British take a cruise holiday in any year. Mediterranean is most popular destination. 60% are fly/cruise Outside cabins are more expensive Multi-destinations Rivers too - Rhine Or theme - whales
Type of Accommodation/Package is Changing e.g.: • Self catering • ‘all inclusive’ • ‘staycations’ • Short Breaks
Self catering Self catering helps you to manage the costs – ‘recession’ in UK since 2008 So a growing sector
‘all inclusive’ popularity of all-inclusive holidays increasing worldwide, due to the comfort and affordability it offers. THINK?? Why is Cyprus worried? tourists from the UK arriving to Cyprus on the all-inclusive package account up to 40% whereas a staggering 80% of Russian arrivals select all-inclusive holidays. Cyprus Tourist Office:
‘Staycations’- U.K. 2010 recession and ‘weak £’ A staycation is a period in which a family stays home and participates in leisure activities within driving distance, sleeping in their own beds at night. Most of the time it involves dining out more frequently than usual. Some people may include one or two overnight visits at relatives, friends or a longer trip. They might make day trips to local tourist sites – to do activities.
Frequency / More Short Breaks The key European destinations – Berlin, Barcelona and Prague – have collectively seen an increase of 550,000 room nights per annum. Think? ? What sort of holiday is being advertised in Budapest? City breaks - the fastest-growing travel sector
Globalisation • More long haul destinations BUT • More concern about the environment
LONG HAUL – ‘growing trend’ Long haul destinations – from Europe to places more than 5 hours flight away. So all destinations in North America Asia and the Middle EastAustralia and New Zealand Post Office’s 'Fastest Growing Currencies' summer chart 2013
Ecotourism – ‘growing trend’ • "responsible travel to natural areas that conserves the environment and improves the well-being of local people."