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New Jersey At A Glance

The New Jersey Social Marketing Campaign, launched in September 2007, aims to educate African American and Hispanic parents and caregivers about the importance of calcium for children aged 0-8. Coordinated by NJ SNAP-Ed Support Network and in collaboration with various agencies, the campaign employs brochures, posters, and health fairs to distribute educational materials. Evaluation methods include surveys to measure awareness and knowledge regarding calcium intake, ensuring that families are informed and equipped to support their children's nutritional needs.

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New Jersey At A Glance

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  1. New Jersey At A Glance Shailja Mathur, MS, M.Ed. Senior Program Coordinator NJ SNAP-Ed Support Network February 19, 2009

  2. Calcium: Select to Protect Working Together To Help Others

  3. Target Audiences NJ Social Marketing Campaign • The program is focused on: • African American and Hispanic parents and caregivers of children from birth to 8 years of age

  4. NJ Social Marketing Campaign • Launched September 2007 • Fiscal Year 2008 – Campaign Statewide • Collaborating Agencies in Every County

  5. Calcium: Select to Protect

  6. Calcium: Select to Protect

  7. SNAP OFFICES • Case workers hand brochures to clients with young childrenOR • Brochures or Tear Pad Pages are placed in every intake application packet

  8. SNAP OFFICES • Posters are hung in common areas and in some intake cubicles

  9. New Jersey Department of Labor – Youth Corp Program • Youth Corp units display posters in their communities • Housing Units • Bodegas

  10. Supermarkets • Approved by our regional FNS office • Calcium-related Health Fairs • Calcium-rich foods for sampling • Distributed campaign educational materials

  11. Additional Material Distribution • WIC Nutritionists teach SNAP-Ed calcium modules • SNAP-Ed educators teaching SNAP-Ed calcium lessons • Posters are displayed in school cafeterias and front offices • Materials are distributed by: • School nurses to parents • Federally Qualified Health Centers to their clients • Maternal and Child Health Consortiums educators to their participating families

  12. Evaluation • Quarterly we track: • The number of campaign materials provided to agencies, schools, and campaign partners • The number of consumers reached at participating retail establishments (we have health fairs etc.)

  13. Evaluation • Surveys are used in representative sites to assess: • Campaign Materials Seen • Knowledge of calcium • Importance of adequate intake of calcium in children as a result of viewing the campaign materials

  14. Survey Administration • Three Types of Agencies – Partnering in the Campaign • Four SNAP Offices • Two Retail Stores - Supermarkets • One Social Service Agency • 108 Individuals surveyed • Randomly selected

  15. Evaluation • Knowledge of Calcium:

  16. Evaluation • Knowledge of Calcium:

  17. Evaluation • Importance of adequate calcium for children as a result of viewing campaign materials

  18. Survey Methodology • SNAP Offices: • Control • Two Offices: posters and materials had not been distributed • Experimental • Two Offices: posters and materials were accessible for six months or more

  19. Survey Methodology • Supermarkets – Two • Conducted during calcium health fair event • Pre-test: • Survey completed then provided campaign materials • Post-test: • One month after health fair, same participants contacted by phone to complete post-test survey

  20. Survey Methodology • Social Service Agency • First Session • Pre-test survey conducted with nutrition education class • Second Session • Campaign materials provided • Last Session – 7 weeks later • Post-test survey conducted

  21. Survey Results(n = 108)

  22. FY 08 Grant Challenges • Maintenance of updated salaries for all personnel stated in the plan • Explanation for changes in indirect cost rates • Verification and explanation of sources of funding

  23. For more information on New Jersey Social Marketing Campaign contact: LeeAnn Weniger-Mandrillo Sr. Program Coordinator for Social Marketing Rutgers NJ Agricultural Experiment Station-RCE Supplemental Nutrition Assistance Program-Education (SNAP-Ed) Dept. of Nutritional Sciences 26 Nichol Ave, Davison Hall, 3rd floor New Brunswick NJ 08901  Phone: (732) 932-2135  Fax: (732) 932-6522  Email: weniger@njaes.rutgers.edu http://www.njfsnep.org/

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