I can haz you brain… if you give it to me... I takz it. How to Hack People. Dave Packham IT Architecture and Design. Can you read this???. Bugs in our Moral code. Sources Behavioral economist Dan Ariely Various shady web sites My lifelong drama of experiences.
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Bugs in our Moral code • Sources • Behavioral economist Dan Ariely • Various shady web sites • My lifelong drama of experiences
What is Hacking People? • Social Engineering can be seen in absolutely every secret agent movie ever made. • Social Engineering is an art form, so lets study it.
Social Eng 102 • Manipulation, objectification, and control are the fundamentals of Social Engineering. • You must have developed some form of gross manipulation in order to effectively engineer a situation. • The players (manipulated) must all be encouraged to play their roles (verbal, psychological) for the situation to be properly coaxed into the reality desired. • Every aspect, including the radical of independent thought, must be accounted for and controlled. Provocation, whether passive or direct, has to be enacted upon all of the players independently and collectively.
Mental Test…. • Experiment in your mind • Play sounds
Listen to two sounds • One really loud obnoxious sound for 4 seconds • One half as loud same sound for 10 seconds
Our brain… • Which one? • 4 seconds of horrendous and loud noise • The exact same sound for 10 seconds just not as loud
Decide? • Which of the two sounds they’d rather hear again • Rationally, you would choose A • B is the same amount of discomfort plus some extra discomfort thrown in for free
Silly People • It’s a no-brainer. • On average people will opt to listen to noise B. • Even though it’s objectively worse.
Why? • We don't encode duration in the way we encode intensity..
how memory works. • There’s just too much information to remember about the world we experience, • So to compensate our memory compresses memories down to their essentials. • It throws almost all of our experiences and sensory perceptions away. • Sometimes our brain doesn’t choose the “right” essentials to keep..
How we remember stuff • The two most important factors that influences how much we remember liking an experience are • it’s largest extreme and • how it ends. • It’s called the peak-end algorithm.
Fudge Factor • Everyone has a personal fudge factor... • The amount we are willing to cheat that wont effect how we look at ourselves..
Fudge Influence • Have people sign some “honor code” before asking them to take these tests • the "fudge factor" goes almost to zero... if not it stays
Distance from the Prize • Repeating the aforementioned math tests… • When they offer a token for each question answered redeemable for dollar bills at the main office • then cheating goes up 2x.... • Why?
Pre Giving • Then they give out all the money available if they answer all 10 ahead of time • Ask them to return what they didn't earn • it stays the same... 2x • Distance from the prize/people
The Plant • UNTIL a planted student got up after 3 minutes and said out loud • "I'm done with all of them what do I do now?" • "take all your money and go home"
Local Group Effect • The local group effect by this student raised the amount of cheating 2x as well.
