inc

1. inc

2. inc Start Your Own Business Make Money in Slow Economy Create Financial Certainty Set Your Own Hours Empower Yourself

3. inc Start Your Own Business • How to make money in the first two weeks of the startup • How to get new clients from existing ones • How to use friends, relatives and acquaintances as a network for new business • The best businesses to start on a no or low budget • Best businesses to start and maintain in a slow economy • How to keep business expenses low and revenues high • How to add value to stay competitive

4. inc Start Your Own Business • Cleaning • Gift wrapping • Minor repairs • Organizer • Dog sitting • Social media marketing • On-line retail store • Writing, marketing • Web design • Affiliate • Broker/Distributor • Blogging/Advertising SOURCE: http://www.businessnewsdaily.com/3253-business-idea-generator.html

5. inc Start Your Own Business • how to start a cleaning business • how to find good, reliable clients • how to find and keep good workers • how to price your services for profit • the techniques and products to use in green cleaning • how to make your own cleaning products and save money on supplies • the customer service skills necessary to maintain paying clients • products and services you can add to grow your business revenues

6. inc in business for 6 years business paid for itself in the 1st year average growth 23% per year (industry average is 7%) total business revenues in excess of quarter of a million dollars incorporated in December, 2009 business strategy was to build a strong environmental services business in green cleaning

7. inc two other businesses – consumer -based cj pepper the nurturary my background and predominant characteristics 15+ years in Corporate America undergraduate degree in Urban and Environmental Studies creative, self-reliant, enjoy ideation and logic working on being the change I want to see in the world and moving in the direction of my intent

8. inc Who are you? http://www.personalitypathways.com/type_inventory.html http://www.personalitypage.com/html/high-level.html

9. inc SOURCES: http://www.businessnewsdaily.com/3253-business-idea-generator.html http://www.googlekeywordtool.com What do you want to do?

10. inc Environmental Services Green Cleaning

11. objectives • why green cleaning is vital to health and the environment • the cleaning industry, in general • size • revenues • average annual growth • competition • industry issue: green washing v/s real green cleaning • the markets – consumer and business • from startup to development

12. overview “Green cleaning is arguably the number one trend in the cleaning industry and is showing no signs of slowing down. Stated simply, green cleaning is truly a marketplace phenomenon that is being driven by customer demand and the overall trending of the broad marketplace for environmentally preferable products and services.” – ISSA, The Worldwide Cleaning Industry Association

13. cleaning industry Note: residential cleaning overview

14. cleaning industry • Because of emerging issues like: • indoor air quality • sick buildings • high performance environments • workplace productivity • workforce equity • Green cleaning is evolving as vital to both healthy environments and to the economy.

15. cleaning industry • growing body of scientific research and evidence on indoor air quality and green cleaning • air within homes and other buildings can be more seriously polluted than the outdoor air in even the largest and most industrialized cities • people spend approximately 90% of their time indoors so the risks to health may be greater due to exposure to air pollution indoors than outdoors • – Source: EPA.org

16. healthy buildings (indoor air) healthy people improved productivity why green cleaning is vital

17. cleaning industry size In the United States, the janitorial services industry consists of about 50,000 janitorial companies with annual revenues of about $49 billion. Average annual growth in this industry is 5% – 7% Major companies in this industry have janitorial cleaning divisions and tend to offer other services as well.

18. cleaning industry competition Among the major companies are ABM Industries Sodexco, UGL Unicco, Stanley Steemer and franchises such as Coverall Cleaning Concepts and Jani-King. The industry is highly fragmented with small businesses and “mom and pop” ventures. In fact, the 50 largest companies control less than 30 percent of the market.

19. cleaning industry your income potential

20. Green Washing • Not all janitorial companies are green • changing to green cleaning solutions only • cleaning without an understanding of indoor air quality • cleaning without understanding sustainability • cleaning without understanding of carbon footprint

21. Handout • Safe cleaning products: • non-toxic • low VOC’s • biodegradable • sustainable • High performance cleaning: • use methods that reduce airborne dust and cross-contamination • Use of microfiber and HEPA equipment • Certified products and services • LEED and Green Seal Your satisfaction is guaranteed! We’re obsessive compulsive about cleaning, which means we take great care in our work and your property. detailed initial cleaning: to bring the property to a minimum standard of cleanliness for more effective and efficient maintenance; keeps your costs down weekly follow-up inspections: to ensure quality work and to ensure you get true value from your investment in our services we use earth-friendly cleaning products all personnellicense and insured www.apeacefulspace.com 678-468-4852 Diane Pruitt dpruitt@.apeacefulspace.com

22. the real green • certified green cleaning solutions (www.greenseal.org) • cleaning and indoor air quality (www.epa.gov) • sustainable cleaning/cleaning carbon footprint

23. the real green • products • - non toxic • - bio-degradable • - low VOCs • - sustainable • - they don’t make people sick

24. the real green • techniques or practices • - microfiber technology • - high performance cleaning • equipment • - HEPA vacuums • - microfiber technology

25. Break

26. cleaning industry your income potential

27. visualize business goals

28. business startup the plan: business and personal • residential or commercial • depth of work, risk and liability • license, insurance • certification: not required, but should be a part of your plan • there is no standard yet, but if business is commercial or governmental then LEED Green Associate - $250 (www.gbci.org )

29. business startup the plan: business and personal • target market: how will you get clients? • how much work do you want? • your business brand: logo, colors, fonts, then business cards, website, flyers • start up costs – supplies and equipment • what to charge • day or evening cleaning or both

30. business startup operations • competitive environment • plan/strategy for growth (new markets, new services or more of existing business) • when you can’t do all the work yourself (1099 contracts/SIE) • client contracts • pricing • customer service and guarantees (your distinct advantage)

31. business startup Your First Week • go find some business • tell everyone you know and people you meet what you are doing • post your new endeavor on Facebook and Twitter • talk it up • do your research – try craigslist.org, sologig.com, odesk.com, freelance.com • write a one or two page plan about what you want and move in the direction of your intent